The Senior Brand Manager drives revenue by managing key partnerships, developing marketing strategies, and optimizing product sales through industry analysis and relationship building.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW. The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
Key Areas of Responsibility
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
* Analyze complex industry information to identify opportunities and develop strategies to increase sales
* Develop and articulate competitive positioning and differentiation of brands
* Develop marketing plans for partner in conjunction with Partner
* Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Education and/or Experience Qualifications
* Bachelor's degree + 4 years sales/marketing experience, OR
* 8 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 4 years' experience in sales/marketing
Required Qualifications
* Bachelor's degree with a concentration in Marketing
* Previous experience in the technology industry
* Prior experience in Supply Chain, Pricing, Merchandising or Program Management Pay range: $82,000 - $122,400 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW. The Senior Brand Manager is the central liaison for large, top tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand manager is responsible for driving revenue, profitability and awareness for respective manufacture while engaging heavily with Sales. The Senior Brand Manager interacts with senior level management while independently driving strategy for program development and pricing.
Key Areas of Responsibility
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
* Analyze complex industry information to identify opportunities and develop strategies to increase sales
* Develop and articulate competitive positioning and differentiation of brands
* Develop marketing plans for partner in conjunction with Partner
* Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Education and/or Experience Qualifications
* Bachelor's degree + 4 years sales/marketing experience, OR
* 8 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 4 years' experience in sales/marketing
Required Qualifications
* Bachelor's degree with a concentration in Marketing
* Previous experience in the technology industry
* Prior experience in Supply Chain, Pricing, Merchandising or Program Management Pay range: $82,000 - $122,400 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
Marketing
Merchandising
Pricing
Program Management
Sales
Supply Chain
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