Events and Field Marketing Manager

Responsibilities

• Strategic Field & Event Strategy: Own Artera’s annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders.
• End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more.
• Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend. 
• Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events.
• Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers.
• Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity.
• Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more. 
• Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward.

Requirements

• B2B Marketing Experience: 5–7 years of experience leading Event Marketing, ideally within SaaS or Healthcare.
• Pipeline & ROI Impact: Proven track record of executing events that deliver highly measurable pipeline and ROI and are able to report this impact.
• Cross Functional Collaboration: Exceptional collaboration and communication skills, with a history of driving alignment across Sales, Customer Success, and Marketing teams.
• Technical & Financial Acumen: Fluency in Salesforce (Campaigns, Reporting, Attribution) is required, along with experience managing large budgets and project management tools.
• Travel: Willingness to travel frequently (estimated 1-2 times per month) to ensure critical on-site presence and leadership.

Our Interview Process

• We want this to be a fast, transparent, and mutually beneficial process. Here are the steps you can expect:
• Introductory Call with Talent Acquisition (20-30 min): A quick chat to learn about your background, understand your career aspirations, and share detailed insight into the AE role, team structure, and our high-performance culture.
• Hiring Manager Video Interview (30 min): A deeper conversation focused on your motivation, sales mindset, and demonstrating your potential for rapid growth within the AE function.
• Executive Video Interview (30 min): An additional chance to showcase what you’ve learned about Artera, and why you’re the right fit. 
• Panel Video Interview (1 hour 30 minutes): A video interview with three members of our team to chat through culture, team alignment, and overall structure of the org.