We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.
The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.
What You’ll Do:
We’re looking for a hands-on Email Marketing Specialist to own the execution of BRUNT Workwear’s email and SMS campaigns. In this role, you’ll manage campaigns end-to-end while working closely with leadership to drive customer engagement. If you thrive in a fast-paced environment and are passionate about building strong customer relationships, we’d love to hear from you.
How You’ll Do It:
Email Operations
- Own the execution of all email campaigns within Klayvio and Postscript for DTC audiences.
- Serve as the final reviewer for all SMS and email campaigns, ensuring that content is accurate, grammatically correct, and distributed on-time.
- Maintain, segment, and optimize email lists for data driven customer targeting and engagement.
- Monitor and analyze key database health metrics, such as Open Rate, Click Rate, Conversation Rate, providing regular insights and recommendations to improve campaign performance WoW, MoM and YoY.
- Stay up to date with email marketing best practices and industry trends.
Marketing Strategy
- Collaborate with Design, Content, Wholesale, and Growth teams to align email & SMS strategies with business objectives, monthly campaigns, and Limited Edition launches.
- Work with Retention Leadership to optimize the email deployment calendar, ensuring alignment with department KPIs and broader marketing initiatives.
- Support A/B testing and conversation rate optimization initiatives.
- Support the development and optimization of automated email and SMS flows.
What You Need to Succeed:
- Bachelor's Degree in Marketing or related field preferred.
- 1-2 years of experience in Email and SMS Marketing.
- Exposure to analytical tools and reporting, with the ability to monitor key performance indicators and provide data driven recommendations.
- Basic understanding of A/B testing, customer segmentation, and lifecycle marketing.
- Proficient in Excel and spreadsheet analysis
- Familiar with email service providers (ESPs) and proficient in building, scheduling, and sending campaigns/automations in platforms.
- Strong attention to detail, with the ability to proofread and ensure accuracy and consistency in campaigns.
- Excellent written and verbal communication skills, the ability to collaborate with stakeholders of all levels.
- Demonstrated ability to manage multiple priorities independently, in a fast-paced, high growth environment.
- Experience with Klavio, Postscript, Shopify, and Figma preferred.
- Demonstrates sound judgment and is able to independently solve problems.
WHY BRUNT?
At BRUNT, people come first. That’s why we support the whole employee.
This is how we do it:
Financial Wellness
- Competitive compensation
- Equity
- 401k and retirement plan assistance
Health & Wellbeing
- Dental and Vision 100% covered by BRUNT
- Comprehensive medical benefits
- Paid parental leave
Professional Development
- Clear and transparent performance management process
- Understanding how you can level up at BRUNT
Culture and Community
- All-Hands meetings twice a year for the entire team to connect
- Flexible and collaborative work environment
- Thursdays social events with co-workers and community members
No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.
We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!
Top Skills
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
