Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.
At DIRECTV, we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.
Dive into Business Marketing as a Summer Intern!
The work our team does impacts the DIRECTV FOR BUSINESS® organization directly by reinforcing our premium brand and product value propositions to help drive qualified leads and activations to increase our base of customers. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.
Depending on your interests and background, you’ll be placed in one of the following focus areas:
1. Business Marketing
- Write a copy for a variety of communication channels including the website, ads, sell sheets, agency creative briefs.
- Work closely with internal cross-functional business partners and creative agencies to help take projects from conception to completion, ensuring brand consistency and adherence in every touchpoint.
- Identify market segmentation and targeting opportunities and make recommendations on marketing strategy and campaign execution; Learn how marketing campaigns and offers are strategized, created, and executed to market.
- Drill down on KPI analytics to measure and evaluate campaign effectiveness; Make recommendations on how to improve; Analyze and review competitive marketing campaigns.
2. User Experience & Design
- Analyze website and make recommendations on user experience enhancements, specifically, marketing user flow.
- Drill down on website experience measuring productivity and evaluating the effectiveness of the website; make recommendations on how to improve.
- Learn how marketing campaigns and offers are strategized, created, and executed to market.
- Collaborating with internal creative teams to design and refresh website visuals.
Who We’re Looking For
- UI/UX Design, Graphic Design; Digital Marketing, Business, Journalism, Marketing or a related field
- Proficient in Microsoft Suite
- Knowledge of Adobe Tools, helpful
- Comfortable with and strong interest in understanding data (trend reports, usage reports)
- Experience in virtual, cross-functional collaboration
- Experience speaking with and presenting to leaders
- Well-organized and able to prioritize
- Skillful in written and verbal communication
- Self-motivated and able to hold oneself accountable to tasks in a virtual environment
- Paid media experience (paid search, SCO, Social) is a bonus
Program Details
- Duration: 10-week remote internship (This is a vitual position that can be located anywhere in the United States.)
- Program Dates: 6/7/27 – 8/13/27 or 6/14/27 – 8/20/27
- Eligibility: Must have full U.S. work authorization now and in the future
- This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour.)
Ready to explore the possibilities? Join us at DIRECTV and make your mark!
Similar Jobs
Consumer Web • Digital Media • Information Technology • News + Entertainment • On-Demand
Supports DIRECTV for Business marketing through market research, customer and competitive analysis, event planning, lead tracking, Salesforce data management, and sales opportunity research. The intern may develop customer communications, research target accounts, identify trends, support event outreach, and help expand services within existing enterprise customers. This is a 10-week remote internship requiring strong communication, organization, collaboration, presentation, and Microsoft Office and Salesforce skills.
Top Skills:
Dtv360ExcelMicrosoft PowerpointMicrosoft WordSalesforceTechnomic Ignite
Automotive • Big Data • Insurance • Software • Transportation
Handle high-volume inbound roadside assistance calls, gather location and vehicle details, dispatch tow and service providers, and support distressed motorists. The role requires empathetic de-escalation, accurate multitasking across digital systems, sound judgment under pressure, reliable schedule adherence, and effective collaboration in a remote contact-center environment.
Top Skills:
Crm SoftwareDispatch SoftwareEthernetGmailGoogle ChatGoogle ChromeGoogle DocsGoogle MapsGoogle SheetsGoogle WorkspaceHarverMozilla FirefoxSwoopWindows 11Zoom
Automotive • Big Data • Insurance • Software • Transportation
Provides real-time roadside assistance to stranded motorists by gathering location and vehicle details, dispatching tow and service providers, de-escalating stressful calls, documenting interactions, and tracking service progress across digital systems. The role requires empathy, sound judgment, multitasking, reliable schedule adherence, and strong technology skills in a remote contact-center environment. Associates must work full time, support weekend and holiday coverage, complete mandatory training, and provide an approved home-office setup and equipment.
Top Skills:
Ai ToolsCrm SoftwareDispatch SoftwareEthernetGoogle ChatGoogle ChromeGoogle MapsGoogle WorkspaceHarverMozilla FirefoxWindows 11Zoom
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
