Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
As the Director of Talent Partnerships, you will lead the strategic vision and execution of our creator strategy, overseeing how we identify, negotiate, and partner with top-tier talent to deliver innovative and effective influencer campaigns. As a senior leader on the Services team, this role is responsible for shaping our approach to creator and agency relationship management, ensuring access to high-quality talent, driving cost efficiencies through partnerships, and evolving how we work with creators to deliver long-term impact for our clients and efficiencies for our internal team. This individual will work cross-functionally with Campaign Management, Sales, Strategy, and Product teams to ensure our creator offering is best-in-class and always evolving with the industry.
What you'll be doing:
Creator Partnership Strategy & Leadership:
- Establish and manage agency and creator relationships directly to unlock access to premium talent and preferred pricing.
- Build scalable systems for creator sourcing, negotiation, contracting, and relationship management that drive efficiency and performance.
- Define and continuously evolve Later’s creator strategy across key verticals and platforms, ensuring alignment with client objectives and cultural relevance.
Team Development:
- Ensure team members are well-trained in vetting talent, securing competitive rates, and managing relationships with a DEI-forward lens.
- Foster a collaborative and creative team culture that emphasizes accountability, innovation, and results.
Campaign Support & Execution:
- Partner with Account Teams to shape creator recommendations and cast strategies for active campaigns.
- Provide escalation support and strategic input for high-profile or complex influencer negotiations.
- Ensure talent deliverables are aligned with brand strategy, compliance regulations, and platform best practices.
Agency & Talent Network Development:
- Build and maintain a robust network of creators, talent agencies, and managers.
- Identify opportunities for long-term creator partnerships that can be leveraged across accounts.
- Monitor creator performance trends and proactively surface emerging talent aligned with client goals.
Cross-Functional Collaboration:
- Partner closely with internal teams including Strategy, Product, Sales, Legal and Marketing to evolve our creator offering and ensure seamless campaign execution.
- Advocate for creator-first innovation in how we build programs, track performance, and evolve service offerings.
Industry & Compliance Leadership:
- Stay current with platform trends, creator monetization models, FTC guidelines, and platform-specific compliance requirements.
- Ensure all creator partnerships meet legal, regulatory, and brand safety standards.
Thought Leadership & Innovation:
- Act as a thought leader on creator trends, cultural moments, and platform shifts—internally and externally.
- Bring forward new ideas and test-and-learn opportunities for evolving how we work with creators across verticals.
- Ability to build systems, processes, and strategies to scale high-profile creator partnerships.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 7+ years of experience in influencer marketing, creator partnerships, or talent management, with a proven track record of building and scaling creator programs.
- Demonstrated success in sourcing, negotiating, and managing high-profile creator relationships, including direct partnerships with agents, managers, and talent across platforms.
- Strong strategic thinking and analytical skills with the ability to build scalable systems, streamline operations, and translate client goals into effective creator strategies.
- Deep understanding of the creator economy, platform trends, monetization models, and cultural moments shaping digital communities.
- Exceptional negotiation and relationship management skills, with the ability to secure competitive rates and cultivate long-term partnerships that drive performance.
- Experience leading or mentoring teams with a focus on training, development, and fostering an inclusive, DEI-forward culture.
- Adept at cross-functional collaboration, working closely with Strategy, Product, Sales, Legal, and Marketing teams to evolve service offerings and ensure seamless campaign execution.
- Strong grasp of FTC guidelines, brand safety standards, and platform-specific compliance requirements.
- A builder mindset with a passion for operational excellence, including the ability to develop and scale creator sourcing, contracting, and performance tracking systems.
- Highly organized and capable of managing multiple complex campaigns simultaneously in a fast-paced, ever-evolving environment.
- Comfortable acting as a thought leader, bringing forward new ideas, spotting emerging talent, and representing the company at industry events or with clients.
- Familiarity with influencer marketing tools, CRM systems, and campaign analytics platforms.
How you work:
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$150,000 OTE
#LI-Hybrid
Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Top Skills
Later (later.com) Boston, Massachusetts, USA Office
53 State St, Boston, Massachusetts, United States, 02109
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