Director, Strategic Partnerships & Digital Media Investment

You Will Be

• Owning Wpromote’s media investment function and strategically managing agency spend to maximize client value and commercial outcomes
• Developing investment strategies across priority media partners, including Joint Business Plans (JBPs), upfront commitments, incentive programs, and principal commercial agreements
• Providing investment and negotiation recommendations based on agency spend, forecasting, client needs, historical performance, marketplace dynamics, and partner opportunities
• Managing strategic investment agreements from negotiation through activation, pacing, reconciliation, and value realization
• Translating negotiated agreements into clear activation plans, ownership models, and requirements for internal teams
• Establishing processes and controls that provide visibility into partner commitments, risks, opportunities, and earned, outstanding, and deployed value
• Partnering with Finance, Legal, Commercial Strategy, and Revenue Operations to ensure accurate documentation, invoicing, reconciliation, and recognition of commercial agreements
• Supporting priority pitches and RFPs under $50 million by leading media exercises, commercial analyses, and investment recommendations
• Translating Wpromote’s investment scale, partner agreements, and commercial advantages into tangible client value propositions
• Serving as the connective point across Media, Sales, Partnerships, Finance, Legal, and Commercial Strategy for investment-related initiatives
• Building and continuously improving Wpromote’s investment infrastructure by developing scalable tools, reporting, documentation, and agency-wide operating standards, including the deals library and investment trackers
• Driving automation and AI integration across investment reporting, forecasting, pacing, reconciliation, and opportunity identification
• Establishing reporting and success metrics that connect investment activity to client value, partner performance, revenue, profitability, and value realization
• Building trusted relationships across the media ecosystem while serving as a senior internal resource on investment strategy, partner economics, and commercial opportunities
• Mentoring colleagues and contributing to a collaborative, accountable, and continuously learning culture
• Potentially hiring, managing, and developing team members as the function grows, with future direct-report responsibility considered part of the evolving scope of the Director role

You Must Have

• 6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline, ideally within a major agency, holding company, or scaled independent agency
• Experience managing significant media investment across multiple channels, with linear television, CTV, and streaming experience highly valued
• Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation
• Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels
• Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization
• Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value
• Strong analytical and financial acumen, with the ability to translate investment data into negotiation strategies, commercial recommendations, and executive-level decisions
• Experience building scalable processes, reporting, systems, and controls for a growing investment function
• Strong program management skills and the ability to bring structure, sound judgment, and accountability to complex or evolving initiatives
• Excellent communication and presentation skills, with the ability to influence senior leaders, clients, partners, and cross-functional teams
• Ability to balance strategic leadership with hands-on execution in a highly matrixed organization
• Experience mentoring colleagues and managing and developing team members as the function grows
• Established relationships across the media owner, platform, and advertising ecosystem are a plus
• A collaborative and inclusive leadership style grounded in curiosity, accountability, and continuous improvement