Director of Sales, Northeast (Boston, MA)

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

Vita Coco is hiring a Director of Sales (DOS), Northeast; the DOS will lead the region to achieve revenue, depletion, distribution, and retail execution goals by improving performance of both the Vita Coco team and our Distributor partners. Markets range in size from one Distributor in two counties to many Distributors across several states. The DOS will develop and maintain relationships with Distributors to increase share of mind across all levels of their organizations as well as identify opportunities, influence them to capitalize on them and hold them accountable for execution.

This role is based out of the Northeast US, preferably the Massachusetts area, reporting directly to Vice President of Sales North BU.

MAIN RESPONSIBILITIES:

Plan and prepare 

• Region business plans
• Distributor business plans
• Innovation launches
• S&OP forecast
• Volume, distribution, and retail execution targets (internal and external)
• Action plans to address gaps in performance
• Market blitzes

Measure and improve 

• Execution against all the above
• Display execution
• POG adherence

People Management 

• Hire, manage and develop a team of direct reports consisting of Market Managers and Retail Sales Managers to manage relationships with distributors and important retail outlets 
• Guide activity, provide performance feedback and support in creation of strengths-based development plans

Distributor Management

• Manage pricing and profitability 
• Provide consistent communication relating to execution against distribution targets and display programs
• Drive business review process, developing appropriate cadence for each depending on size
• Leverage scorecards, regular business reviews reports and tools and generate ad hoc reports from iDig and PowerBI as needed for region specific initiatives
• Facilitate resolution of issues
• Communication 

Collaboration and Teamwork

• Forge strong partnership with cross-functional Teams including Market Development, Marketing, Brand, Regional/National Accounts, Business Insights and Operations, ensuring both teams are working in concert
• Assess the competitive landscape and communicate insights 
• Provide input into channel strategy and the development of retail standards
• Participate in the rationalization and selection of retail marketing programs to run in the Region 

Key Call Points  

• Distributor VPs, Distributor Sales Leadership Teams, Distributor Brand Managers and Distributor Market Development Manager

QUALIFICATIONS:

• Education Required: Bachelor’s Degree in business or related field
• Years of experience: 5-10 years of professional sales experience; at least 3-5 years of sales leadership experience
• Professional Experience:
  • o DSD experience required; beverage experience preferred
• o Proven ability to lead, engage and develop a growing sales team
• o Experience leading, managing and holding field Sales employees accountable to goals & KPIs
• Key Skills & Qualifications:
  • Willingness to work flexible hours, including evenings and weekends
• Strong business acumen, relationship management skills, customer focus, and drive for results
• o Excellent written and verbal communication skills
• o Exceptional analytical skills
• Ability to travel up to 75% within market
• Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $100,000-$130,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

Vita Coco Co. is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.