Director, Public Relations - Shark Home

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Director, Public Relations - Shark Home
About the Role
As Director of PR for Shark Home, you will lead U.S. PR strategy and execution while serving as a key partner to the VP, Brand Communications & Partnerships. You'll develop and deliver bold, innovative communications programs that build brand awareness, drive consumer demand, and protect and enhance SharkNinja's reputation in the home category.
You will work closely with the marketing, creative, social, and partnerships teams to ensure PR is fully integrated into multi-channel campaigns. This role is hands-on and results-driven, requiring a mix of strategic thinking, creative ideation, and flawless execution.
Responsibilities
Strategy & Planning

• Develop and execute an annual U.S. PR strategy for Shark Home, aligned with business objectives, product launch priorities, and global brand positioning.
• Partner with the VP, PR & Partnerships to ensure Shark Home PR integrates into the global PR and partnerships vision.
• Monitor media, competitor activity, and cultural trends to identify timely storytelling opportunities.

Campaign Development & Execution

• Lead PR planning for major product launches and category moments, ensuring integration with IMC, social, creative, and partnerships teams.
• Oversee the creation of compelling press materials, messaging, and assets that resonate with media and consumers.
• Secure high-impact earned media placements across consumer, lifestyle, and trade outlets.

Media & Influencer Relations

• Build and maintain strong relationships with top-tier media, influencers, and content creators in the home, lifestyle, and design spaces.
• Proactively pitch stories, thought leadership opportunities, and product features.
• Serve as a spokesperson when appropriate.

Agency & Partner Management

• Manage and direct retained PR agencies, ensuring they deliver against KPIs and brand standards.
• Collaborate with celebrity and brand partnerships to amplify PR efforts.

Measurement & Reporting

• Establish and track PR KPIs, reporting results to internal stakeholders with clear analysis and recommendations.
• Apply insights to optimize future campaigns for greater impact.

Qualifications

• 8-10 years of experience in consumer PR, with strong exposure to lifestyle, home, or design categories.
• Proven track record of delivering high-impact PR campaigns that drive measurable business results.
• Strong media network and exceptional relationship-building skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience managing agencies and cross-functional teams.
• Excellent writing, editing, and verbal communication skills.
• Agile, adaptable, and comfortable working in a fast-paced, entrepreneurial environment.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]