Lead commercialization and market strategy for HealthTech solutions, aligning offerings with customer needs, and driving segment growth and adoption.
IMO Health is seeking a visionary and execution-oriented leader to define and drive our success in the HealthTech market segment. As VP of Product Management – Market Strategy & GTM, you will operate at the intersection of strategy, commercialization, and execution, working in close partnership with our COO and executive leadership team. This role is a senior individual contributor position, designed for a highly strategic operator who can translate market opportunity into measurable commercial success.
You will be the enterprise lead for our HealthTech segment strategy: shaping how IMO Health positions, packages, and commercializes solutions for this market. This role requires a blend of strategic insight, executive presence, and hands-on execution — with the ability to influence cross-functional teams and represent IMO Health as the thought leader for HealthTech buyers, partners, and industry stakeholders.
WHAT YOU'LL DO:
- Own segment strategy and growth: Define and drive IMO Health’s HealthTech market strategy, ensuring measurable growth, adoption, and market traction.
- Act as the commercial owner: Align our portfolio to customer needs, articulate differentiated value, and drive momentum in the HealthTech segment.
- Set commercialization direction: Establish go-to-market strategies for HealthTech and partner with commercialization and product marketing teams to deliver results.
- Engage with the C-Suite: Collaborate directly with the COO and other executives across Product, Sales, Marketing, and Services to shape priorities and align execution.
- Be the voice of HealthTech: Represent IMO Health externally with analysts, strategic clients, and industry influencers; internally, serve as the trusted voice for HealthTech needs.
- Enable the field: Develop messaging, frameworks, and enablement assets that empower commercial teams to win in the HealthTech market.
- Drive cross-functional execution: Partner across product, engineering, marketing, and client services to ensure strategies translate into tangible impact.
WHAT YOU'LL NEED:
- Bachelor’s degree required; MBA strongly preferred (focus in marketing, strategy, or healthcare innovation a plus).
- 15+ years of progressive experience in product marketing, commercialization, or strategic product management roles within healthcare technology (HealthTech, Digital Health, or HIT).
- Demonstrated success owning a market segment or vertical strategy across a portfolio or platform of solutions.
- Deep expertise in HealthTech buyer dynamics, market landscape, and industry influencers.
- Executive presence and credibility with C-Suite audiences — internally and externally.
- Proven ability to influence without authority and align matrixed teams toward common goals.
- A balance of strategic vision and operational discipline, with hands-on ability to create market messaging, commercialization frameworks, and enablement tools.
- Passion for advancing healthcare through technology, with intellectual curiosity and drive to turn insights into measurable growth.
Top Skills
Digital Health
Healthtech
Hit
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