Director, Product Management--Digital Analytics

Fidelity will not provide immigration sponsorship for this position.

The Role

As Director, Product Manager, you will be leading the product strategy and roadmap for the Digital Analytics and Instrumentation team. You will lead both the development of high-priority digital analytics and instrumentation tooling as well as provide guidance and prioritization to the team on business-as-usual digital tagging and analytic asks from experience and digital teams across Retail & Workplace. You will operate at the intersection of product, strategy, engineering, digital experience creation, and analytics—bringing creative problem solving, customer obsession, and a passion for enabling data analytics. The role will require close partnership with Marketing Technology teams, CKSI Data Engineering teams and Advanced Data Analytics teams across Wealth, Brokerage and WI.

This role covers the full landscape of digital data (web and mobile), including digital analytics/interaction data (Adobe Analytics), digital experience analytics (Contentsquare), and digital feedback (Qualtrics).

Key Responsibilities

• Interface with digital analytics stakeholders for both business and analytics requirements; Help translate requirements into technical solutions in collaboration with data engineering, digital analytics, and digital marketing technology teams
• Shape and drive the roadmap for the current and future state of digital analytics at Fidelity
• Drive adoption of digital solutions such as Contentsquare with analytics and digital teams
• Lead end-to-end execution of strategic initiatives - from hypothesis and design through delivery, adoption, and measurable outcomes
• Support key digital friction analyses, helping identify and understand the potential points of contention in a customer’s journey across fidelity’s digital properties
• Develop and present data-driven business cases that align customer needs with enterprise value
• Partner cross-functionally with product, technology, operations, and analytics teams to drive transformation at scale
• Use customer insights, data, and experimentation to inform strategy and continuously improve experiences
• Shape and influence the roadmap for future transformation initiatives that streamline servicing and improve business performance
• Communicate effectively with senior executives, synthesizing complex topics into clear, actionable recommendations

What We’re Looking For

• Proven experience in digital analytics and/or digital experience analytics. Direct experience with vendor based tools like Adobe Analytics and Contentsquare are key.
• Proven product ownership experience and deep expertise in Agile methodologies, with a strong understanding of the partnership, responsibilities, and decision-making boundaries between product and engineering organization
• Strong structured problem-solving and analytical skills with the ability to break down complex challenges and requirements
• Customer-centric mindset with a passion for improving end-to-end digital experiences

• Bachelor’s degree required; MBA or other advanced degree preferred
• 10+ years of experience in digital analytics, digital experience analytics, and/or digital feedback; financial services experience is a strong plus
• 5+ years of experience in a Product Leadership role with experience in working with technology teams in a matrix organization structure
• Have a strong analytical background and use data to drive insights
• Strong track record of leading complex initiatives across functional lines with measurable business outcomes
• Experience with digital tag management systems such as Ensighten, Tealium, Adobe, etc.
• Ability to craft executive-ready presentations and business cases to drive decision-making
• Comfortable managing multiple priorities in a matrixed, fast-paced environment
• Past experience in identifying root causes and design practical solutions — applying a consulting mindset to frame problems, size opportunities, and mobilize execution.

The Team

The Digital Analytics and Instrumentation team is part of Fidelity’s Customer Knowledge and Strategic Insights (CKSI) organization, focused on driving the full lifecycle of digital data, from identification, to collection, enablement, and storage/use in advanced systems. The team collaborates with data engineering, digital marketing technology, and various analytics teams to help support and advance the practice of digital analytics. Primary responsibility includes both the Personal Investment business units, Fidelity Wealth and Fidelity Brokerage, as well as Workplace Investing.

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.