Director, Product – Experience Strategy

At SimpliSafe, our mission is simple: Make every home secure.

We believe safety should be accessible, intelligent, and effortless. Over the last decade, we have redefined home security with innovative hardware, professional monitoring, and a customer-first approach. As we scale our subscription business, driving engagement, retention, and recurring revenue growth is central to our long-term success.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

We are seeking a Director of Product to lead Experience Strategy — the function responsible for defining SimpliSafe's multi-year product vision and delivering major new capabilities into our combined product and customer marketing CLV organization.

This role operates on a 12-month-plus horizon. You envision what the SimpliSafe protection experience needs to become, build the roadmap to get there, and own the delivery of major new features and capabilities. Once a new capability ships — a new service, a reinvented experience, a new intelligence surface — the Director of Revenue & Retention will focus on growing and optimizing it against subscriber value targets.

You are not a strategist without a delivery mandate. You own both the vision and the build. Your output is working product features that the Activation & Adoption and Revenue & Retention teams can take to market, not decks and frameworks. Success means the organization has a clear multi-year direction, major capabilities ship on time, and the CLV outcomes those capabilities are designed to drive are realized by your peers.

You will partner closely with both the Director of Revenue & Retention (who owns in-market performance) and the Director of Activation & Adoption (who owns the early subscriber experience), ensuring all three zones build toward a coherent, differentiated protection experience.

What You'll Own

1. Multi-Year Vision & Major Capability Delivery

• Define the multi-year experience strategy for SimpliSafe's digital ecosystem.
• Own the delivery of major new features and capabilities — from concept through to handoff to the other zones.
• Establish the north-star experience model for protection visibility, intelligence, and differentiation.
• Translate company mission into intuitive, differentiated digital experiences that ship.
• Anticipate and define experience patterns for emerging hardware capabilities, ensuring new device innovations are translated into simple, scalable customer experiences.

2. App & Digital Surface Reinvention

• Lead major experience transformation initiatives across the SimpliSafe app and digital ecosystem.
• Reimagine how monitoring, alerts, and safety intelligence are surfaced to customers.

3. Cross-Zone Coherence & Handoff

• Ensure capabilities you build integrate cleanly into the Revenue & Retention and Activation & Adoption zones, with clear handoff points defined upfront.
• Define interaction standards and experience principles all three zones build within.
• Maintain a clear, shared roadmap so peer directors always know what is coming and when.

4. Strategic Experimentation & CLV Accountability

• Validate major experience shifts through structured experimentation before full rollout.
• Own projected 12-month CLV lift targets attributable to reinvention initiatives.
• Build the measurement framework to track experience improvements against subscriber value outcomes.

What Success Looks Like

• Major new capabilities delivered on time and successfully handed off to CLV teams focused on Activation & Retention
• A clear, sequenced multi-year roadmap that peer directors actively build toward
• Measurable CLV lift tied to reinvention initiatives with a defined attribution model
• Increased engagement depth post-launch of new features
• Improved customer visibility into monitoring value
• A cohesive digital experience across all surfaces — no zone building in isolation

What We're Looking For

• 8-12 years of product experience in consumer apps or subscription platforms.
• Proven experience leading major product transformations or multi-year roadmap initiatives.
• Track record of owning both vision and delivery — shipping major capabilities, not just defining them.
• Ability to define clean handoff criteria so peer teams can take ownership of new capabilities confidently.
• Strong design fluency and ability to partner deeply with UX leaders.
• Ability to drive alignment across peer directors without direct management authority over their teams.
• Comfort with ambiguity and long-horizon planning in a fast-moving environment.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive  
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
• Free SimpliSafe system and professional monitoring for your home. 
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $201,000 - $268,000

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors. 

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here.

We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].