Director, Partnerships and Licensing

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
*this role is on-site in our Needham HQ
As the Director of Partnerships at SharkNinja, you will play a pivotal role in identifying, developing, and managing strategic partnerships that drive brand growth and visibility and enhance the consumer experience with our brands. You will work cross functionally with Marketing teams (Product & Integrated Marketing), Social Media, PR, Media, Analytics and Creative teams to ensure our partnerships support and amplify brand and product initiatives across all Shark and Ninja categories. From co-marketing opportunities to innovative collaborations and global expansions, you will act as the strategic connector and relationship builder who brings powerful partnerships to life.
You are a creative thinker and results-oriented leader with a passion for building strong, mutually beneficial relationships. You're comfortable navigating complex cross functional environments, crafting compelling partner narratives, and leading execution across multiple markets.
Responsibilities

• Identify, negotiate, and manage strategic partnerships that align with SharkNinja's brand and business goals
• Collaborate closely with Brand, Integrated Marketing, Social Media and Creative teams to align partnership strategies with product roadmaps and marketing launches
• Develop and lead co-branded marketing programs with partners, including event activations, content development and media initiatives
• Manage day to day partner relationships, ensuring effective collaboration, timely execution, and ongoing alignment
• Track and analyze partnership performance and identify opportunities for optimization
• Create partnership briefing documents and presentations for internal and external stakeholders
• Stay informed on industry trends and competitive partnership strategies to fuel innovation
• Represent the partnership function in global and cross functional meetings to drive alignment and influence outcomes

Key Functional Skills/Knowledge

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
• Experience driving cross functional initiatives with global teams and external collaborators
• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
• Strong organizational skills and project management expertise across multiple complex initiatives
• Passion for brand storytelling, innovation, and consumer centric marketing
• Analytical mindset with experience evaluating campaign and partner performance using data
• Creative problem solver with a bias toward action
• Comfortable working in a fast paced, dynamic environment

Qualifications

• Minimum of 8 years of experience in partnerships, business development, brand marketing, or related fields
• Proven track record of successfully developing and managing strategic partnerships across industries
• Experience working with global teams and launching initiatives across international markets
• Familiarity with integrated marketing communications and product go to market strategies

Experience managing and growing teams
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]