Director of Omnichannel Marketing

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Director of Omnichannel Marketing 

Location: Boston, MA

Job Summary:

The Director of Omnichannel Marketing will be a strategic leader responsible for developing and executing integrated digital and media strategies, to drive brand growth, and enhance engagement across all relevant customer segments. This role will focus on creating a cohesive omnichannel customer (HCP + patient ) experience, leveraging data-driven insights to optimize campaigns and achieve business objectives. 

This role will report to the VP of Therapeutic Dermatology Marketing.  Key internal partners will be the HCP and consumer marketing leads to ensure that strategy is incorporated throughout omnichannel engagements.

Responsibilities:

• Omnichannel Strategy: Develop and lead comprehensive omnichannel media and digital strategies that align with brand objectives across multiple platforms (e.g., TV, digital, radio, social, paid search).
• Media Budgeting, Planning & Execution: Oversee the planning, negotiation, and execution of online media campaigns, ensuring timely delivery and optimization of media investments.
• Data & Analytics: Leverage data analytics to track campaign performance, identify key performance indicators (KPIs), and optimize marketing investments. 
• Cross-Functional Collaboration: Partner effectively with HCP and patient brand marketing leads, analytics and insights team, external agencies, legal, and regulatory partners to ensure alignment and compliance.
• Agency & Vendor Management: Manage relationships with digital and media agencies, ensuring they meet objectives and deliver high-quality work with measurement that align with investment plan
• Innovation & Trends: Stay ahead of emerging media trends and technologies, identifying innovative strategies for engagement and fostering a test-and-learn environment.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5+ years of relevant experience in marketing strategy, campaign planning, and execution, with a strong focus on media and digital marketing.
• Minimum of 2+ years of experience within the pharmaceutical or biotechnology industry.
• Hands-on experience with media optimization analytics and a deep understanding of the linear and digital media landscape.
• Proven ability to design and execute omnichannel campaigns, maximizing audience engagement.
• Experience with digital marketing technology platforms, web analytics tools and social media management platforms.
• Deep understanding of healthcare industry regulations, including PRC review processes and data governance.
• Strong analytical skills with the ability to interpret data and turn insights into actionable marketing strategies.
• Excellent communication, leadership, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior leadership.
• Experience managing agency partners and vendors.
• Ability to work in a dynamic, fast-paced environment and manage multiple projects simultaneously. 

What we offer in return 

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. 

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter. 
• The next step is a virtual conversation with the hiring manager  
• The final step is a panel conversation with the extended team 

Our people make a difference 

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.  

Employer’s Rights: 

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.  This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.