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Role Description
As the Director of Marketing Technology & Operations, you will be the architect and driver of Dropbox’s modern, AI-powered marketing technology ecosystem. You will own the strategy, design, and execution of best-in-class capabilities - spanning automation, data infrastructure, personalization, experimentation, and attribution to ensure they are seamlessly integrated into marketing workflows and directly tied to measurable business outcomes.
In this role, you will:
- Lead the end-to-end vision for Dropbox’s marketing technology stack, from foundational CRM and MAP systems to advanced AI-enabled solutions that enhance decision-making, content creation, targeting, and lifecycle engagement.
- Establish modern data and integration frameworks that unify insights across marketing, sales, and product, enabling real-time performance optimization and a single, connected view of the customer.
- Champion marketing operations excellence, driving governance, compliance, and scalable processes that set the standard for security, quality, and agility.
- Drive AI innovation across marketing by introducing predictive lead scoring, generative content workflows, journey orchestration, and experimentation frameworks that accelerate growth.
- Partner cross-functionally with senior leaders to align martech investments with strategic priorities, ensuring every tool and process translates into impact on pipeline, revenue, and customer value.
- Thrive in ambiguity - navigating evolving priorities, embracing new technologies, and bringing clarity to complex challenges with a growth mindset.
We are seeking a visionary, technically fluent leader who can bridge strategy and execution, inspire teams through change, and push the boundaries of what’s possible in modern marketing technology.
Responsibilities- Set the Martech Vision & Roadmap: Define and execute the end-to-end strategy for Dropbox’s marketing technology ecosystem, ensuring it is scalable, secure, and aligned to business priorities.
- Own the Martech Stack: Lead the selection, integration, and optimization of platforms across CRM, MAP, CDPs, analytics, and AI-driven solutions, ensuring seamless workflows and measurable impact.
- Drive AI Innovation: Champion the adoption of AI and automation across marketing, from predictive lead scoring and journey orchestration to generative content and experimentation frameworks.
- Enable Unified Data & Insights: Build modern data and integration frameworks that deliver a single, connected view of the customer and enable real-time performance optimization.
- Champion Operational Excellence: Establish governance, compliance, and measurement standards that ensure data accuracy, security, and scalable operations across global GTM motions.
- Foster a Test-and-Learn Culture: Enable rapid and continuous optimization through experimentation, A/B testing, and AI-driven insights that accelerate growth.
- Lead & Inspire Teams: Manage and develop a team of marketing technologists, fostering innovation, cross-functional collaboration, and a growth mindset.
- Experience & Leadership: 10+ years in marketing technology, digital marketing, or related roles, with 5+ years in senior leadership driving large-scale martech and AI-enabled transformation within a marketing organization
- AI & Data Fluency: Hands-on expertise with AI/ML-powered marketing capabilities (e.g., predictive analytics, generative content workflows, personalization engines) and a strong understanding of data architecture, system integration, and privacy compliance (GDPR, CCPA).
- Platform Mastery: Proven success leading CRM, MAP, CDP, and analytics platform strategy and execution (e.g., Salesforce, Marketo/Iterable, Hightouch, Tableau), with an ability to assess, implement, and optimize emerging technologies; familiarity with cloud platforms and APIs for marketing technology integration.
- MarTech Modernization: Proven success leading the migration and transformation of legacy systems and processes, modernizing infrastructure, and building best-in-class martech stacks while cultivating a test-and-learn culture.
- Business Acumen & Communication: Executive presence with the ability to translate complex technical concepts into business impact, influence senior stakeholders, and build alignment through compelling executive cases.
- Operational Excellence: Track record of establishing scalable governance, attribution, and performance frameworks that drive measurable pipeline, revenue, and customer value.
- Industry Context: SaaS or technology company experience with multi-product, global GTM motions across both B2B and B2C audiences.
- AI Program Leadership: Track record of designing, piloting, and quickly scaling AI-driven marketing programs from proof-of-concept through enterprise-wide adoption.
- Customer Journey Expertise: Deep knowledge of customer journey mapping, lifecycle orchestration, and multi-touch attribution across complex B2B and B2C environments.
- Emerging Martech Fluency: Proven success with next-generation martech categories, including AI-powered creative tools, intent data platforms, and real-time personalization engines.
- Experimentation & Measurement: Hands-on expertise with experimentation platforms, feature flagging and rollout tools, as well as advanced measurement techniques such as media mix modeling, propensity modeling, causal inference, and optimization modeling.
- Data & Identity Infrastructure: Strong background in identity resolution, event instrumentation, user data management, and machine learning infrastructure to power personalized, data-driven marketing at scale.
US Zone 1
This role is not available in Zone 1
US Zone 2
$204,700—$276,900 USD
US Zone 3
$181,900—$246,100 USD
Dropbox Boston, Massachusetts, USA Office
Boston, MA, United States
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
