Lead marketing operations at SnapLogic, focusing on systems architecture, campaign execution, and performance analytics to drive growth.
About SnapLogic
SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, Epsilon and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows – all through natural language and intuitive low-code design.
Join the Agentic Integration movement at snaplogic.com.
The Role:
SnapLogic is looking for a seasoned and strategic Director of Marketing Operations to lead the infrastructure, intelligence, and execution engine powering our global marketing programs. This role is a key member of the go-to-market leadership team, responsible for scaling operations, accelerating pipeline, and providing critical insights that influence executive decision-making and company growth.
You’ll oversee a high-performing marketing operations function spanning systems architecture, campaign execution, lead management, and performance analytics. As a strategic advisor to the CMO and cross-functional partner to Sales, Product, and RevOps, you’ll architect the marketing operating model that drives efficient, accountable growth. This is a highly visible, high-impact role based in our San Mateo headquarters.
What You'll Do:
- Lead the global marketing operations function, including team development, system strategy, data governance, and campaign infrastructure across marketing programs
- Partner with executive leadership to build the strategy, dashboards, and insights that inform company-wide decisions on revenue growth, pipeline health, and marketing performance
- Oversee the marketing tech stack roadmap, ensuring we make smart investments and maximize ROI on every tool, workflow, and integration—especially Marketo, Salesforce, and associated systems
- Define and scale the lead lifecycle strategy, including scoring models, routing, conversion optimization, and sales alignment to improve speed-to-lead and overall pipeline contribution
- Drive attribution modeling, funnel analysis, and predictive reporting to enable agile decision-making across marketing, sales, and finance teams
- Own and evolve campaign execution infrastructure to enable dynamic programs, A/B testing, personalization, and lifecycle automation at scale
- Ensure operational excellence and compliance across all marketing data touch points, with rigor around GDPR, CCPA, and deliverability best practices
- Act as a strategic partner to sales and revenue operations to ensure go-to-market alignment, from SDR process to field marketing measurement to revenue intelligence
- Evangelize a data-driven culture by delivering training, documentation, and repeatable processes to empower marketers and ensure consistent program execution
- Champion innovation by identifying new technologies, piloting emerging tools, and continuously improving systems to support an agile, high-performance marketing engine
What We're Looking For:
- 10+ years of progressive experience in B2B SaaS marketing, including 5+ years leading high-performing marketing operations teams
- Demonstrated success leading marketing operations at a high-growth company, ideally with scale across multiple regions or business units
- Deep technical expertise with Marketo (certified preferred), Salesforce, and marketing automation infrastructure
- Strong command of data architecture, campaign analytics, attribution models, and performance reporting
- Experience with modern go-to-market stacks including ABM, intent data, enrichment, event/webinar tech, and revenue intelligence platforms
- Executive presence with the ability to communicate complex strategies to senior leadership and cross-functional stakeholders
- Hands-on builder with a systems mindset, strong project management skills, and a passion for scalable, repeatable excellence
- BA/BS required; advanced degree a plus
Why Join:
There's never been a better time to join our SnapSquad!
At SnapLogic, we believe in empowering people - customers and employees alike - to integrate everything and create anything. From competitive salaries and equity packages to global wellness benefits, we’re committed to your success and well-being.
A Few Reasons You’ll Love it Here:
We’re Innovators
SnapLogic pioneered the first generative integration solution, SnapGPT, and continues to lead with a full suite of AI-powered tools - making integration faster, smarter, and accessible to more people.
We’re Recognized Leaders
From being named a Visionary in multiple Gartner Magic Quadrants, leading the market in innovative AI reports from Aragon Research, or being recognized for AI in the Cloud Awards, we’re setting the pace in a rapidly evolving market.
We’re Growing Fast
Named one of Inc. 5000’s Fastest Growing Private Companies in 2024, SnapLogic is scaling globally - and we want you to grow with us.
We’re Agentic
Our platform empowers everyone across the enterprise to create automated, AI-connected workflows. That means more impact, less friction, and a bigger role for YOU in driving transformation.
Are you ready to help the world integrate everything and create anything? Let’s talk. Apply now and help shape the future of integration.
Top Skills
Abm
Campaign Analytics
Data Architecture
Intent Data
Marketing Automation
Marketo
Revenue Intelligence Platforms
Salesforce
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