Lead WellHive’s marketing and communications function, developing integrated strategies and campaigns to drive adoption of its healthcare scheduling platform. Build audience-specific messaging, coordinate rollout communications, create sales and partner enablement materials, translate data and customer insights into compelling narratives, and measure campaign effectiveness. Manage content standards, calendars, production resources, staffing, and budget recommendations while partnering with Customer Success, Data & Insights, Sales, Partnerships, and executive stakeholders.
Role Summary
The Director, Marketing & Communications will build and lead WellHive's marketing and communications function within Business Operations & Strategy, reporting to the EVP, Business Operations & Strategy. This senior, hands-on leader owns the strategy and execution that drives national adoption and expansion of the WellHive scheduling platform across the current and future clients. The role combines strategic judgment with strong writing and campaign execution, turning validated evidence and customer experiences into clear, credible stories for multiple client stakeholders and healthcare audiences.
Key Responsibilities
- Develop and own an integrated marketing and communications plan tied to business and customer objectives, with an initial focus on current client adoption and healthcare system engagement
- Identify priority audiences, understand their motivations and barriers, and define the desired actions, messages, and channels for each
- Build a consistent narrative and audience-specific value propositions showing how WellHive improves scheduling and access for patients, schedulers, operations, and providers
- Coordinate communications for national rollout, major releases, and workflow changes, aligned to deployment milestones and the actions stakeholders need to take
- Partner with Customer Success to develop ongoing campaigns that reinforce platform use, introduce new capabilities, and support site-level interventions
- Equip Network Growth, Commercial Sales, and Partnerships teams with provider value propositions, outreach campaigns, presentations, case studies, and market-specific messaging
- Translate validated data, customer feedback, and field experiences into executive narratives, stakeholder updates, and customer-facing materials
- Partner with Data & Insights to define campaign measurement, evaluate effectiveness, and refresh tactics based on results
- Manage the communications calendar, content standards, review and approval process, and design, content, and campaign production resources
- Assess current audiences, materials, and channels, and recommend the staffing, production support, and budget the function needs to scale
Qualifications
Required:
- 7+ years in marketing, strategic communications, or product marketing for complex technology, healthcare, or enterprise services, including experience leading the function
- Track record of driving adoption of a product or process across multiple stakeholder groups
- Demonstrated campaign execution, from audience strategy through content production and measurement
- Excellent writing and executive communication skills, with the ability to produce high-quality work directly
- Comfort interpreting data and research and translating it into credible, evidence-based messaging
- Ability to work across executives and operational leaders in complex, multi-stakeholder environments
Preferred:
- Experience with the Department of Veterans Affairs, VA Community Care, or other federal government or healthcare programs
- Experience working with large health systems or in healthcare scheduling and access Background in B2B provider, partner, or sales enablement marketing
- Experience building a marketing or communications function and managing a mix of staff and contracted resources
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