As Director of Marketing, Applications, lead go-to-market strategy for the application product line by driving awareness, pipeline growth, and customer expansion.
About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.
About the Role:
We’re seeking a Director of Marketing, Applications, to lead the go-to-market strategy and execution for our application product line. This high-impact role is responsible for driving awareness, pipeline, revenue growth, and customer expansion across this key area of our business.
This is a strategic and hands-on leadership role requiring a deep understanding of product marketing, strong storytelling skills, and the ability to scale marketing programs that support long-term growth. The ideal candidate will bring structure to our go-to-market planning, elevate how we engage users across their journey, and lead a high-performing team with clarity and purpose.
This role is a key member of the marketing leadership team and will work closely with Growth Marketing, Web & Brand, Sales, Product, Customer Experience and Revenue Operations to ensure alignment and impact across the business.
What You'll Do:
- Own the full marketing motion for our Application product line, from awareness to customer retention.
- Lead integrated campaigns that generate awareness, demand, pipeline, and revenue.
- Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends.
- Partner with Product team to launch new features, support product adoption and enhance in-product experience and conversion.
- Work hand-in-hand with the Sales team to ensure tight alignment, enablement, and shared goals—maximizing the impact of marketing programs on pipeline and revenue.
- Manage campaign development and execution across multiple channels (email, webinars, ABM, field marketing, paid, etc.)
- Help recruit and retain key channel partners across different industries and geographies and support their ongoing GTM needs.
- Collaborate cross-functionally with Growth, Web & Brand, Product, Sales, and CX to ensure go-to-market alignment.
- Develop metrics and KPIs to measure the impact of lifecycle marketing and continuously optimize performance.
- Lead, mentor, and grow a high-performing marketing team.
What You've Done:
- 8+ years of B2B marketing experience, with 3+ in a leadership role.
- Proven success marketing technical software products, ideally in application management, IT software or cybersecurity.
- Experience owning a product marketing function or running full-funnel product-specific campaigns.
- Strategic mindset paired with strong execution and operational skills.
- Excellent collaboration and communication across cross-functional teams.
- Passion for storytelling, positioning, and translating product value into customer impact.
- Results-driven, with a data-informed approach to marketing performance.
- Demonstrated ability to lead teams, influence without authority, and drive results through collaboration.
- Experience with marketing automation, CRM systems, and product analytics tools.
What We Value:
- We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.
- We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
- We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
- We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
- We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.
What We Offer:
• The salary range for this position is $165,000-$185,000. Additionally, cash compensation for this role includes 15% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave
Why we love working at Recast:
It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
Top Skills
Crm Systems
Marketing Automation
Product Analytics Tools
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