Director, Market Access Marketing

The Role:

Reporting to the Vice President, Marketing, the Director, Market Access Marketing plays an essential role executing the Market Access and Pricing strategy to ensure zidesamtinib and neladalkib are strategically positioned for payer access, organized customer coverage, and patient access. This role will be responsible for payer marketing, organized customer marketing, reimbursement strategy, and market access initiatives to optimize coverage, adoption, and reimbursement. Given the cross-functional nature of the role, the market access marketer will have a dotted reporting line to the Senior Director, Payer and Reimbursement. S/he will also collaborate closely with Sales, HEOR, and Medical Affairs to drive launch readiness and post-launch success.

Responsibilities:

Strategic Planning

• Payer & Health Care Decision Maker (HCDM) Messaging Strategy – Develop compelling value propositions and messaging highlighting clinical benefits, cost-effectiveness and differentiation.
• Agency Selection – Manage market access marketing AOR to refine strategy, messaging, and materials.
• Work with cross-functional teams to develop pricing, reimbursement, and contracting strategies aligned with business objectives.
• Identify and capitalize on strategic opportunities to best position Nuvalent products in National Accounts (e.g., National GPOs, Aggregators, Physician Networks, Pathways and Strategic Partners), including and beyond annual meetings, conferences, congresses which this role will oversee

Market Access & Payer Engagement Support

• Develop Market Access Materials – Create tailored presentations, digital content and key messaging for payers and providers
• Pre-Approval Information Exchange (PIE) – Refine and implement PIE strategy, messaging and materials to meet payer expectations and regulatory guidelines.
• Value Proposition – Craft evidence-based messaging to support formulary inclusion, reimbursement pathways and EHR integration.
• FAQs & Reimbursement Guide – Prepare pricing, coding and coverage documents addressing payer concerns.
• Distribution Selling Sheets – Equip distribution partners with materials on product availability and logistics.

 Integrated Delivery Network, GPO Engagement, & Patient Services Support

• Access Materials for IDN, GPO HCDMs – Educate healthcare professionals on reimbursement and formulary details.
• Patient Support Programs – Develop resources for PSP including financial assistance and copay support.
• Patient Access Content – Ensure patients have clear coverage, affordability, and access guidance.
• Hub Forms – Design enrollment and specialty pharmacy documentation.

 Internal Training & Strategic Insights

• Training Materials for Sales – Provide customized access and reimbursement guides for sales team
• External Access Communications – Updating external stakeholders on formulary status and changes
• Industry Education – Develop educational content on IRA Medicare Part D Benefit Redesign and Medicare Part C/D background.
• Stakeholder Insights – Organize Payer & Provider Advisory Boards for market insights.
• Competitive & HEOR Analysis – Incorporate relevant HEOR into value messaging and monitor pricing, access strategies and cost-effectiveness data to incorporate.
• Regulatory & Compliance Oversight – Ensure all materials meet FDA, CMS, and payer regulations.

 Competencies Include:

• Entrepreneurial spirit and disruptive mindset.
• Successful track record working in a fast-paced, rapid-growth environment.
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
• Strong verbal and written communications.
• Proven ability to grow and develop others.
• Record of achievement, innovation, and compliance.

Qualifications:

• Bachelor’s degree required; advanced degree (MBA, PharmD, or PhD) preferred.
• 10+ years of experience in biotechnology, pharmaceuticals, or healthcare with a focus on market access, payer marketing, or reimbursement strategy.
• Product launch experience, preferably including oral products in oncology
• Experience collaborating with NCCN for development of bespoke NPP and personal promotion materials for providers
• Deep understanding of payer and reimbursement landscape, including Medicare, Medicaid, and commercial insurers.
• Experience developing and executing market access strategies in a commercial launch setting.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent cross-functional collaboration and communication skills.
• Ability to manage multiple projects and drive results in a fast-paced environment.