Director of Lead Generation & Growth

We’re seeking a high-impact Director of Lead Generation & Growth to design and execute a scalable lead generation strategy that drives dynamic growth for John Hancock’s insurance business. You will blend hands-on acquisition tactics with strategic partnerships, converting high-quality leads into measurable sales outcomes. This role is ideal for a commercially minded professional with deep distribution/sales experience, strong industry relationships, and a proven ability to close business.

Position Responsibilities:

• Develop and own the end-to-end lead generation strategy (digital, partner, referral, and event channels) to accelerate insurance sales growth.

• Build, nurture, and expand strategic relationships across distributors, BGAs, brokerage firms, financial advisors, IMOs, banks, and strategic partners.

• Create partner programs and co-marketing initiatives that deliver steady pipelines of qualified prospects to enable growth within our distribution channels.

• Collaborate with Distribution, Sales, Marketing, Product, and Underwriting leaders as a subject-matter expert and thought partner to align offers, messaging, and processes to maximize conversion.

• Implement robust lead qualification frameworks and scoring models; ensure seamless handoff to sales with clear SLAs.

• Use data and analytics to optimize campaigns, improve conversion rates, and increase LTV.

• Drive outbound prospecting motions (email, social, events, webinars) and leverage marketing automation/CRM tools for scale.

• Establish performance dashboards and report on pipeline health, channel ROI, and forecasted sales impact.

• Lead experiments (A/B tests, funnel diagnostics) to refine targeting, value propositions, and sales collateral.

• Champion relationship management best practices; mentor teams on consultative selling and closing techniques.

Required Qualifications:

• 8+ years in life insurance or financial services distribution/sales.

• Bachelor’s degree required; MBA or equivalent experience preferred.

• Strong network within insurance distribution; trusted relationships with key market influencers and decision-makers.

• Proven ability to operate with high autonomy in ambiguous environments, making decisions that materially impact growth outcomes.

• Expert in relationship management, negotiations, and consultative selling; credible closer with a track record of meeting/exceeding revenue targets.

• Proficiency with CRM (Salesforce or similar), marketing automation (Marketo/HubSpot), analytics (Tableau/Power BI), and lead scoring models.

• Data-driven, outcome-oriented, and skilled at translating insights into action.

• Excellent communication and executive presence; comfortable engaging senior partners and internal leadership.

Success Metrics

• Growth in qualified lead volume and lead-to-close conversion rates.

• Increased contribution of partner/distributor channels to total sales.

• Reduced acquisition costs and improved campaign/channel ROI.

• Shortened sales cycle time and higher agent/advisor engagement.

• Net-new strategic partnerships and expansion of existing relationships.

• Material contribution to overall insurance revenue growth and market expansion.

What You’ll Bring

• A hunter’s mindset with a builder’s discipline—equally strong at opening doors and closing deals.

• Deep understanding of life insurance products, market dynamics, and advisor/consumer buying journeys.

• High EQ and relationship acumen; you thrive on cultivating long-term professional partnerships.

• A passion for growth, experimentation, and continuous improvement.

When you join our team:

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we’ll support you in shaping the future you want to see.

If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD.

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The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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