Director, GTM Platforms

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Role Overview

The Director, GTM Platforms owns the vision, roadmap, governance, and value realization of core Go‑To‑Market (GTM) technology platforms. The role drives adoption, integration, and measurable ROI across Marketing, Sales, Customer Success, and Enablement—ensuring platforms reliably enable standardized, scalable GTM execution.

This position focuses on strategic platform ownership (direction, governance, outcomes) versus day‑to‑day ticket execution—so GTM technology investments consistently deliver scale and revenue impact.

Key Responsibilities

Platform Strategy & Roadmap

• Define and maintain a multi‑year platform strategy and roadmap spanning Marketing, Sales, Customer Success, Enablement, and Revenue Intelligence.
• Align platform direction and sequencing to GTM priorities and revenue objectives; translate business needs into clear investment decisions.

Technology Value & Optimization

• Optimize and rationalize the tech stack to reduce redundancy and improve interoperability.
• Define outcome‑based success metrics (adoption, utilization, efficiency, revenue impact) and track ROI.
• Standardize GTM workflows and reduce manual work and operational friction through platform capabilities and automation.

Platform Ownership & Governance

• Establish clear ownership (business owners vs. system admins) and decision rights for each core platform.
• Own governance for releases and upgrades, vendor management, and roadmap communication; ensure scalability, security, compliance, and reliability.

Execution Enablement

• Lead requirements intake, administration oversight, testing, and change readiness in partnership with execution teams.
• Partner with GTM Process, Data & Governance, AI COE, and Portfolio Governance to enable end‑to‑end GTM execution.
• Serve as the escalation point for platform‑level trade‑offs and prioritization decisions.

Representative Platforms

Examples include Salesforce, Gainsight, Clari, CPQ, Seismic, Salesloft, 6sense, Eloqua, and other current/future GTM platforms.

Qualifications

Required

• 10+ years in GTM technology / Revenue Operations / Marketing or Sales Ops (or similar).
• Proven ownership of enterprise GTM platforms and roadmaps, including governance and stakeholder management.
• Strong understanding of end‑to‑end GTM workflows (lead‑to‑revenue, opportunity‑to‑close, renewals, enablement).
• Demonstrated ability to drive adoption, integration, and measurable business value across cross‑functional partners and vendors.

Preferred

• Platform strategy leadership in complex, global B2B organizations.
• Experience with AI‑enabled GTM automation and portfolio/value governance.

Success Measures

• Core platforms have clear owners, governance, and a prioritized roadmap.
• High adoption of standardized GTM workflows with reduced manual effort and platform fragmentation.
• Demonstrated ROI and business impact from GTM technology investments.
• GTM leaders consistently experience platforms as reliable revenue enablers (not bottlenecks).

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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