About the Role
We are seeking a highly skilled and strategic Director of Media Analytics & Optimization to lead measurement, reporting, and performance optimization for our pharmaceutical media investments. This role will serve as the bridge between marketing, data science, agencies, and brand teams—ensuring our media strategy drives measurable business impact while complying with industry regulations.
What You’ll Do:
- Develop and oversee the media measurement framework across all channels, including digital, TV, print, and more.
- Define KPIs, dashboards, and attribution methodologies tailored to pharma-specific needs.
- Partner with data science teams on advanced modeling, including Marketing Mix Modeling and Multi-Touch Attribution.
- Shape media selection with robust KPIs, targeting, and content effectiveness measures.
- Translate insights into actionable recommendations to maximize ROI and optimize budget allocation.
- Lead test-and-learn agendas, including creative testing and channel mix experiments.
- Provide guidance on personalization and digital-first initiatives in a regulated environment.
- Collaborate with brand marketers, media agencies, and cross-functional teams to ensure alignment.
- Advise senior executives on media performance and future opportunities.
- Build strong relationships with external partners, including media publishers and technology platforms.
- Ensure analytics practices comply with pharma regulations such as FDA and HIPAA.
- Establish best practices for data quality and secure use of patient and HCP data.
Who You Are:
The ideal candidate will bring deep expertise in pharmaceutical marketing, advanced analytics, and omni-channel measurement, along with the leadership skills to shape how our organization evaluates and optimizes media effectiveness.
You are a strategic thinker with an innate ability to translate complex analytics into actionable insights. Your extensive experience in media analytics and digital marketing within the pharmaceutical industry equips you with the skills to lead teams and drive optimization strategies. You thrive in collaborative environments, valuing partnerships with cross-functional teams and external stakeholders. Your exceptional communication skills enable you to advise senior executives and influence decision-making. You possess a hands-on approach, ready to tackle challenges and reduce the insight to action gap, all while ensuring compliance with regulatory standards.
Required Skills:
- 10+ years of experience in media analytics, marketing science, or digital marketing.
- At least 5 years of experience in the pharmaceutical or healthcare industry.
- Proven track record of leading media measurement and optimization at scale.
- Strong expertise in media mix modeling, attribution, and test design.
- Proficiency in analytics platforms like Google Marketing Platform and Adobe.
- Exceptional communication skills for distilling complex analytics into insights.
- Experience managing agencies, vendors, and cross-functional teams.
- Advanced degree in Analytics, Marketing, Business, Statistics, or related field preferred.
Preferred Skills:
- Experience with platforms such as Veeva, IQVIA, Crossix, Symphony.
- Strong leadership skills with the ability to act as a thought leader.
- Knowledge of pharma regulations and compliance practices.
- Agency Experience in Media Analytics
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Top Skills
Biogen Cambridge, Massachusetts, USA Office
225 Binney Street, Cambridge, MA, United States, 02142
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