Lead the CRM strategy at The Athletic to enhance subscriber engagement, retention, and growth by guiding cross-functional operations and innovations in CRM practices.
About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About the Role
You will be responsible for leading CRM at The Athletic, including setting the vision and strategy for the program, advancing our practices and guiding cross functional operations to achieve our company objectives. You are a strategic leader who will be responsible for driving innovation and change in CRM, to ensure we deliver a best-in-class experience for sports fans everyday. You will use CRM to drive subscriber growth, engagement and retention, to help solidify The Athletic as the best sports news destination in the world.
This is a remote role for candidates based in the United States or Canada only.
Responsibilities
- Develop the strategy for driving prospect and subscriber engagement through CRM channels and beyond, in service of subscriber conversion and retention.
- Serve as the leader of CRM and represent the strategy and work to company leadership.
- Set strategic and operational goals that quantify CRM impact and progress towards key goals, ensuring that the CRM strategy ladders into broader company objectives.
- Partner with editorial, product and marketing to design and develop the editorial newsletter and content portfolio to achieve subscription business objectives.
- Represent and communicate CRM’s strategy, priorities, and impact in presentations, discussions, and other live forums across the company.
- Guide prioritization and trade offs to ensure the team has sharp focus and can maximize impact.
- Guide experimentation and the continuous advancement of email products and formats.
- Leverage technology to advance our CRM practices, including targeting, automation, and algorithmic decisioning.
- Act as a stakeholder and decision maker for teams that collaborate closely with CRM, including product, engineering, data, marketing, commercial and editorial teams.
- Serve as the client to vendors and partners, making our requirements known and maintaining strong relationships.
- Manage and grow the CRM team, setting performance expectations and providing mentorship to become an industry-leading practice and organization.
Requirements
- 8+ years of experience leading individuals and teams to achieve tangible results, guiding people from inception through to successful execution.
- Experience managing a diverse and distributed team, including skill building and career development.
- Experience partnering with digital product and data teams.
- Experience guiding technical discussions as it relates to CRM tooling, data and technology.
- Experience collaborating with journalists or working in a newsroom is a plus.
- This is a remote role for candidates based in the United States or Canada only.
The annual base salary range for this role is $160,000.00 - $185,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.
The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:
- Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
- Savings accounts for medical, wellness, and childcare expenses.
- 401k retirement savings plan and employer match.
- Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].
Top Skills
Crm Tools
Data Technology
Email Automation
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