Director, Creative

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

We are seeking a strategic and passionate Creative Director to align and lead multi-platform marketing campaigns and creative content across B2B and B2C. You will develop and support the Voice & Copy team to create big idea-driven creative - the ability to take on the large and the small is critical. This role will require a variety of working models, including creating large scale, internally led campaigns as well as directing agencies, freelancers and production partners. The role demands great strategic thinking, flawless execution, bold innovation, passion, and optimism. The ideal candidate has deep experience in leading and creating work for B2B and B2C audiences and has a solid understanding of the nuances of communicating with both. This individual ideally has experience on both the agency and brand-side, with 5+ years of experience building and leading high-performing teams. This is an exciting opportunity for a highly engaged, strategic, and visionary creative to make a massive impact.

What You'll Do:

Build and lead a high-performing team with a strong culture 

• Lead the development of a Voice & Copy practice at GoodRx and all subsequent workstreams. 

• Actively oversee, lead and build out a team of strategic and craft-focused creatives by hiring the best talent in the industry, mentoring them, and developing their skills.

• Roll up your sleeves and get into the details when needed, while also knowing when to lead and when to help.

Bring the updated GoodRx brand strategy to life in a consistent, compelling, and consumer-first manner 

• Help establish and ensure that GoodRx’s voice and tone is successfully implemented across projects, helping to maintain consistency across all channels.

• Lead branding, brand voice, copy guideline development, and campaign development as GoodRx refreshes its brand 

• Ideate new campaigns, initiatives, and ways of working to put the GoodRx brand on the map 

• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions.

Elevate creative output and position GoodRx firmly in popular culture 

• Develop breakthrough creative that aligns with our brand strategy and brings it to life for various audiences. 

• Take ownership of content development across video, digital, print, packaging and social for a variety of audiences, including consumers, industry leaders, healthcare professionals, brand partners, small business owners, and community groups.

• Manage highly visible and complex projects, from upper funnel campaigns to evergreen creative, that have impact across the business.

• Set the bar high and get there fast without sacrificing quality for speed and effectiveness.

Establish strong partnerships with internal and external stakeholders and partners 

• Partner with cross-functional teams across marketing, brand, strategy, sales, retail, and product.

• Help bring in and oversee agency partners and freelancers to make the work great.

What We're Looking For:

• BS degree in marketing or related degree or the equivalent in years of experience.

• 15+ years of creative and copy experience creating content and campaigns for both B2B and B2C audiences.

• 5+ years of managing high-performing creative teams. 

• A portfolio featuring a wide range of creative campaigns, a diversity of ideas and approaches to solving problems with a focus on articulating strategic, breakthrough ideas across a myriad of channels.

• A solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality.

• Strong analytical ability and clear and effective written, verbal, and visual communication skills.

• Optimism and excitement for your work, a love for the next big challenge, and a passion for business impact.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.