Director of Consumer Strategy (Hybrid)

About the role: 

Enova is seeking a Director of Consumer Strategy to help shape the future of our consumer lending business. Reporting to the President of Consumer Lending, this role will drive strategic initiatives across our core consumer brands—including CashNetUSA, NetCredit Installment, and NetCredit Line of Credit.

This role sits at the intersection of business strategy, portfolio economics, analytics, and execution. You will identify growth opportunities, evaluate product and market expansion decisions, and partner with cross-functional teams to bring those strategies to life. You will work closely with leaders across Product Management, Strategy & Operations, Marketing, Technology, and Analytics to ensure Enova continues to deliver innovative financial solutions and improved customer outcomes in a regulated environment. 

The ideal candidate combines strategic judgment, analytical rigor, and operational leadership, with experience in consumer lending, fintech or other highly regulated financial services businesses.

Responsibilities:

Drive Consumer Business Strategy

• Partner with the President of Consumer Lending to evolve the long-term strategy for Enova’s consumer brands, identifying opportunities for growth, innovation, and competitive differentiation.
• Develop and evaluate strategic initiatives including new product opportunities, customer acquisition strategies, channel expansion, and portfolio growth.
• Translate strategic priorities into actionable business plans, decision frameworks, and measurable outcomes.

Identify and Execute Growth Opportunities

• Analyze market trends, competitive dynamics, regulatory developments, and emerging fintech innovations to inform business strategy.
• Identify opportunities to improve customer acquisition, conversion, retention, monetization, and lifetime value across CashNetUSA and NetCredit products.
• Evaluate potential new products, partnerships, or market expansions.
• Partner with cross-functional leaders to assess business tradeoffs across growth, profitability, risk, and customer experience.

Lead High-Impact Strategic Initiatives

• Lead cross-functional initiatives that drive business performance, such as pricing optimization, product innovation, new feature launches, and operational improvements.
• Structure ambiguous business problems, develop hypotheses, and use data to inform recommendations and prioritization.
• Ensure strategic initiatives are translated into execution plans with clear owners, milestones, risks, and success metrics.

Partner Across the Organization

• Serve as a strategic thought partner to leaders across Product, Marketing, Analytics, Tech, Risk, and Operations.
• Build alignment across stakeholders on key priorities and ensure strategic initiatives are executed effectively.
• Influence senior leadership through clear, practical recommendations grounded in data, business context, and execution feasibility.

Deliver Executive Insights

• Develop executive-level analyses, business cases, dashboards, and presentations to support strategic decision-making.
• Communicate business insights, opportunities, and performance trends to senior leadership.
• Monitor key performance indicators and ensure strategies are delivering measurable impact.

Requirements:

• 8–12+ years of experience in strategy, management consulting, corporate strategy, fintech,  financial services, or related fields.
• Significant experience in consumer lending, consumer finance, credit, or adjacent financial products; fintech experience strongly preferred..
• Strong understanding of business strategy, customer economics, growth drivers, and performance management in a consumer or financial-services context.
• Exceptional analytical and quantitative problem-solving skills, with the ability to turn data into strategic insights and practical recommendations.
• Demonstrated ability to lead complex cross-functional initiatives and drive measurable business impact.
• Strong executive communication skills, including the ability to synthesize complex issues into clear narratives for senior leaders.
• Proven ability to influence stakeholders across functions and build alignment in dynamic, fast-paced environments.
• Bachelor’s degree required; MBA or advanced degree preferred.

Compensation:

Benefits & Perks:

• Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day…Plus so much more!

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. 

Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here. 

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