The Director, Consumer Marketing is responsible for leading the consumer engagement strategy for ADHD. This role ensures the development of patient and caregiver-focused initiatives that drive awareness, education, and activation, ultimately improving patient access and adherence.
The Director will work cross-functionally with medical affairs, market access, HCP marketing, digital, and commercial operations teams to develop consumer-centric strategies that align with brand objectives and market dynamics. This role requires deep expertise in direct-to-consumer (DTC) marketing, omnichannel engagement, and behavioral insights to create impactful and compliant consumer campaigns.
Key Responsibilities
- Consumer Engagement Strategy & Execution: Develop and implement a comprehensive DTC strategy that aligns with brand positioning and target audience insights.
- Omnichannel Marketing & Digital Activation: Lead integrated omnichannel campaigns, including digital, social media, traditional media, and direct-to-patient engagement efforts.
- Patient & Caregiver Education: Develop educational tools, resources, and content that improve disease awareness, treatment understanding, and adherence.
- Market Insights & Behavioral Research: Leverage market research, behavioral insights, and patient data to shape marketing strategies and refine messaging.
- Cross-Functional Collaboration: Work closely with HCP marketing, medical, regulatory, legal, and market access teams to ensure consumer messaging is aligned and compliant.
- Agency & Vendor Management: Oversee external advertising, media, and digital agencies to ensure high-quality execution of consumer campaigns.
- Performance Measurement & Optimization: Define and track key performance indicators (KPIs) to measure consumer marketing effectiveness and optimize promotional investments.
- Budget & Resource Management: Manage consumer marketing budgets, ensuring optimal allocation of resources and maximizing return on investment.
Qualifications & Key Competencies
- Bachelor’s degree in Business, Marketing, Communications, or a related field; MBA preferred
- 10+ years of pharmaceutical marketing experience, with experience and expertise in DTC campaigns, omnichannel marketing, and patient engagement
- Experience in CNS (ADHD a plus), psychiatry, neurology, or related therapeutic areas preferred
- Experience in new product launch
- Proven ability to develop and execute direct-to-consumer (DTC) strategies, including TV, digital, social, and traditional media
- Strong understanding of patient and caregiver behavior, with experience in behavioral insights and patient education, and development of a patient journey
- Omnichannel marketing expertise, including digital, CRM, social media, and traditional media execution
- Strong collaboration and communication skills, with experience working in cross-functional teams
- Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
- Experience managing external agencies and media partners to ensure effective execution of campaigns
- Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.
Statement Regarding Job Recruiting Fraud Scams
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
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