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The Senior Director of Demand Generation leads growth strategy and oversees execution of lead generation programs, focusing on data-driven marketing tactics and team management.
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
The Senior Director of Demand Generation is responsible for setting the growth strategy and overseeing the execution of lead generation programs and tactics to continue our growth trajectory. By supervising a team of digital marketers who execute our digital paid media, events, direct marketing, referral, paid search, and social, you will drive a key investment and growth lever in the company.
You will work closely with our sales and marketing leaders, account executives, sales development, product, and revenue operations to achieve our growth goals. This is an excellent opportunity for an experienced marketer to build an integrated global demand generation function that can scale into the future.
The ideal individual is a revenue-driven marketer who knows what it takes to drive a pipeline across segments, sales motions (self-serve and sales assisted) and regions. The ideal person for this role has built exceptional demand gen functions in the past or has experience with a more advanced program with a track record for hitting targets and driving results. In addition to defining strategy and plans, this person is highly analytical and can dive into data to uncover insights and business trends.
Deputy is a people-first company that centers its mission and values on customers and employees. As a leader, you will serve as a culture-add and mentor. You know what it takes to recruit, train, and develop teams, motivate, enable, and remove obstacles, and partner effectively across the organization at all levels.
Responsibilities
- Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc.
- Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey.
- Continually identify opportunities to leverage AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations.
- Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience.
- Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team.
- Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation. Partner with SDR and Sales leadership to build successful lead flow and follow-up processes.
- Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects.
- Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments. Track performance metrics and budget management on a daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately. Provide regular updates and feedback to the Sales and Leadership teams.
- Partner with RevOps and Marketing Ops to continuously enhance our martech stack and increase the use of AI, predictive analytics, and automated decision frameworks.
- Recommend improvements to the marketing technology stack and tools to drive continual improvement including greater use of automation and personalization.
- Lead the strategy for executing data-driven integrated campaigns in partnership with other marketing teams to reach target audiences and align with strategic market moments to extend reach.
- Grow a team of high-performing marketing leaders and create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution.
- Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets.
Requirements & Qualifications
- 10+ years of senior experience in leading demand generation in B2B SaaS companies.
- 7+ years as a people manager.
- Deep digital marketing expertise across paid media, website design, site conversion, email/lifecycle marketing.
- Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications with a strong, demonstrable focus on pipeline/revenue growth and high-quality execution.
- Exceptional execution and prioritization skills to develop practical solutions and lead the day-to-day execution in the trenches.
- Excellent cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals.
- A people-focused leader with prior experience managing creative and collaborative teams and agencies that support the organization and link to overall business objectives and metrics. Prior experience in change management, unifying functional areas and building new teams.
- Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership.
- BS/BA degree in Marketing, Business, or related field (MBA highly preferred)
- B2B experience required.
- Experience with global brands preferred.
- Experience with HR or FinTech SaaS is a plus.
Employee Perks
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company wide development and coaching
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
#LI-Remote
Top Skills
AI
Automation
Digital Marketing
Marketing Technology Stack
Paid Media
Predictive Analytics
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