Staples Promotional Products
Director of Commercial Activation- Private Brands
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The Director of Commercial Activation for Private Brands enhances product visibility and engagement through strategy execution, channel engagement, and continuous improvement based on data insights.
The Director of Commercial Activation for Private Brands plays a key role in enhancing the influence and presence of Private Brand products throughout Staples Business, Retail, Staples.com, and various marketplace channels.
Key ResponsibilitiesCommercial Activation & Communication- The Director develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels. This includes ensuring effective coordination between teams to drive successful product launches and clear messaging.
- This role works with merchandising and marketplace teams to activate products in-store, online, and through third parties. The Director tailors product positioning and promotions for each channel to maximize conversion and loyalty.
- This position will oversee go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders. They also maintain ongoing engagement plans, including refreshes and vendor collaboration.
- Will set metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives.
- Demonstrated strong leadership presence
- Highly collaborative approach with a customer-first mindset
- Outstanding organizational and planning skills
- Ability to simplify complex information and energize teams
- At least 10 years of experience working with Sales, Merchandising, and Marketing in strategy, operations, analytics, pricing, or training functions
- Bachelor’s degree in marketing, Finance, Economics, or a similar discipline, or equivalent work experience
- Extensive experience in merchandising, sales activation, or commercialization
- Proven experience leading activation teams
- Strong analytical skills and the ability to manage multiple projects simultaneously
- Experience in B2B and omnichannel product launches
- Familiarity with marketplaces and digital selling tools
- Comprehensive understanding of Private Brand dynamics
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About UsStaples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.Top Skills
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