As Director of Audience and Measurement, you'll develop Fetch's go-to-market strategy for audience data products, coordinate cross-functional efforts, and define performance metrics while ensuring effective execution and market positioning.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
As the Director, Audience and Measurement, Go-to-Market, you will play a pivotal role in driving the strategy for Fetch’s purchase data products & receipt intelligence making it best in class. You will partner with product, tech, sales and marketing to identify where the industry is headed, Fetch’s strengths and opportunities in the space, and the strategy ahead. You will also need to work with our sales teams and customers to understand and advocate for key areas of improvements and automation.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Strategy & Execution: Develop and execute Fetch’s multi-year go to market strategy for our programmatic audience and data measurement products.
- Organizational Leadership: Establish frameworks, playbooks and materials that enable Sales, Marketing and Product teams to consistently position and scale data solutions. Develop compelling materials (e.g., pitch decks, one-pagers, case studies, and sales enablement assets) that clearly articulate the product’s value proposition, audience capabilities, and measurement impact to prospective clients.
- Cross-functional Collaboration: Partner with Product and Tech to prioritize, buy and build solutions that drive customer delight.
- KPI Definition & Performance Tracking: Define KPIs, and adjust pricing models and monetization strategies based on data-driven insights
- Industry Strategy & Market Positioning: Define Fetch’s market long-term position in audience activation and measurement, evaluating competitive offerings, privacy trends and ecosystem shifts.
- Launch & Innovation Management: Drive end-to-end go-to-market execution, piloting new capabilities, gathering market feedback, and iterating quickly to scale high-impact solutions.
Minimum Requirements:
- 12+ years of professional experience, working with cross-functional partners.
- Strategic Leader: Ability to develop and execute end-to-end go-to-market strategies, aligning Product, Marketing, Sales around clear positioning, launch plans, and adoption goals.
- Audience & Measurement Fluency: Strong understanding of audience segmentation, activation strategies, attribution methodologies, incrementality testing, and performance KPIs, with the ability to translate technical capabilities into business impact.
- Excellent Execution Skills: Experience structuring beta programs, gathering feedback, refining positioning, and scaling new capabilities while tracking adoption, revenue impact, and performance metrics.
- Data-driven Storytelling: Skilled at converting complex measurement outputs into compelling narratives, sales enablement materials, internal training, and executive-ready presentations.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,801- $204,472. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Fetch Boston, Massachusetts, USA Office
One Beacon Street, Boston, MA, United States, 02108
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