Lead customer acquisition strategies for sustainable growth, execute marketing campaigns, analyze performance, and mentor high-performing teams in a hybrid role.
The Director of Acquisition will play a crucial role as a member of both our marketing leadership team and the wider company leadership. This highly collaborative position is central to MOO’s aspiration to revolutionize the world of customized products.
In this role, you will be responsible for driving new customer growth and own new customer revenue. You’ll leverage your extensive marketing leadership experience and deep understanding of the B2B landscape to develop and implement strategies that deliver sustainable, measurable growth.
This is a 12-month maternity cover position and is a hybrid role with the expectation of being in a MOO office 2-3 days per week.
What You’ll Do:
- Drive the acquisition strategy and execution, focusing on new customer growth and revenue.
- Direct and lead the team to drive both short term demand and our brands reputation
- Develop repeatable, sustainable, and predictable customer acquisition strategies across both e-commerce and lead generation channels.
- Collaborate closely with the Director of Commercial Performance and Pricing to optimize media spend, market mix, and testing strategies.
- Leverage data-driven insights to continually measure, analyze, and optimize marketing performance.
- Design and implement multi-channel digital marketing campaigns (including SEO, PPC, email marketing, social media, and content marketing).
- Maximize the use of Braze (our new ESP) and Snowflake (our customer data platform) to deepen our understanding of potential customers and improve acquisition results.
Your Qualifications:
- Deep expertise in digital marketing and proven ability to impact key performance metrics such as lead generation, conversion rates, ROAS, and customer lifetime value.
- Extensive experience crafting and implementing successful omnichannel marketing strategies.
- Strong analytical skills, with a proven record of leveraging data and analytics tools to drive campaign performance.
- Up-to-date knowledge of evolving digital marketing trends and technologies, with a proactive approach to testing and adopting innovative methods to drive performance
- Leadership Strengths:
- Exceptional leadership skills with the ability to build, mentor, and motivate high-performing teams.
- Proven track record of successfully leading strategic initiatives, managing cross-functional teams, and delivering projects within deadlines and budgets.
- Commitment to fostering a data-driven, collaborative, and accountable team culture.
- Ability to balance strategic oversight with hands-on management, ensuring your team feels supported, inspired, and guided to deliver outstanding results.
If you're passionate about driving growth, thrive in dynamic environments, and are excited to join a team dedicated to creativity and delivering impactful marketing initiatives, we’d love to hear from you.
Top Skills
Braze
Content Marketing
Email Marketing
Ppc
Seo
Snowflake
Social Media
MOO Boston, Massachusetts, USA Office
56 Wareham St, 3rd Floor, Boston, Massachusetts, United States, 02118
Similar Jobs
Fintech
As Director of Corporate Services Communications, you'll lead strategic communications, drive organizational change, and build relationships with business leaders to effectively engage employees.
Biotech • Pharmaceutical
The Director will lead HCP marketing strategies for the US T1D Business Unit, guiding promotional activities and collaboration across teams to ensure successful product launches.
Top Skills:
Crm SoftwareMarketing Automation ToolsMs Office Applications
Biotech • Pharmaceutical
The Senior Director of Global Marketing oversees strategy and performance for povetacicept, leading tactical plans and cross-functional teams while evaluating ROI and market positioning.
Top Skills:
ExcelMs Office ApplicationsPptWord
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
