Digital Web Product Owner

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

As a Digital Product Owner, you will be delivering digital web experiences for strategic, fast-growing Medicare business at Aetna. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems that increase engagement and lead quality, and delight audiences. The Digital Product Owner will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences, and ensure successful market launch of new products and features.

This role sits within the Marketing Technology and Digital Experiences group (Aetna MarTech) and you will report to the Lead Director, MarTech Product Management.

Your job responsibilities will be to:

• Act as a Product Owner for a Scrum team, driving the team to execute on the product roadmap
• Manage and prioritize ongoing inbound project requests from multiple business owners
• Work closely with cross-functional partners in design, technology, product, and operations to define and refine business requirements
• Lead end-to-end website launches, from requirements gathering to post-launch analysis
• Lead product update rollouts across experiences and manage customizations required by multiple stakeholders
• Meet all control requirements to ensure successful, compliant product launches
• Manage relationships with both your department leaders, business owners, IT organization, Customer Experience SMEs, and creative teams

Who you are:

• Organized - You know what it takes to stay focused and organized to handle multiple projects at once, spanning multiple teams in a matrixed environment. And you’re comfortable problem solving and making decisions on your own
• Collaborative – You enjoy working cross functionally and you know how to communicate (both verbally and in writing) with a wide variety of audiences
• Flexible - You're at home leading Agile teams, know how to guide iterative optimization using A/B testing and personalization strategies
• Tech-Forward – You are comfortable with the Adobe stack [AEM (Adobe Experience Manager)], Target, Analytics). You’ve had exposure to different technology platforms and can talk integrations when needed
• Dynamic - You have a high tolerance for change and can prioritize multiple competing demands. You know how to keep lots of balls in the air and not let anything slip through the cracks
• Inspired- You think building stuff is exciting, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day

Required Qualifications

• 3+ years’ experience in corporate or agency setting, ideally in a highly regulated industry with evidence of success and increasing levels of responsibility
• At least 1 year of digital web product management
• At least 1 year of agile web experience, defining stories, populating, and prioritizing backlogs with product tools (JIRA or Rally)
• Adept at problem solving and decision-making skills  
• Adept at collaboration and teamwork  
• Adept at execution and delivery (planning, delivering, and supporting) skills  
• Communicates for impact 
• Strong interpersonal skills 
• Detail oriented - ability to work on multiple projects simultaneously and maintain detail and accuracy

Preferred Qualifications

• 1 year of product management experience in a B2C and/or a regulated industry 
• Experience with the Adobe stack (AEM, Target, Analytics)
• Experience in a highly matrixed or enterprise organization

Education

Bachelor’s degree or equivalent experience (4 years)

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$111,240.00 - $222,480.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/16/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.