Digital Marketing Analyst

Responsibilities

• Campaign Strategy & Execution 
• Lead and project-manage global digital campaigns from concept to optimization, aligning initiatives to business priorities and revenue goals 
• Partner with the Demand Gen and Product Marketing teams to develop omni-ch
• annel campaigns across web, email, paid search, paid social, webinars, and content syndication 
• Manage our digital marketing agency and guide SEO and paid media strategies, ensuring alignment with Star’s global messaging and lead-gen objectives 
• Oversee website performance and enhancements in WordPress, ensuring a modern, optimized, and conversion-focused experience 
Optimization & Analytics
• Translate data from Google Analytics, HubSpot, and Search Console into actionable insights and recommendations 
• Drive SEO performance (organic search, local SEO, backlinks, and profile optimization) 
• Partner with Marketing Ops to ensure campaigns are tracked, measured, and reported accurately, with a focus on continuous performance improvement
Collaboration & Brand Enablement 
• Act as a digital advisor across the marketing organization, providing data-backed guidance for campaign strategies, content development, and demand gen
• Work cross-functionally to ensure digital assets, copy, and creative maintain brand consistency and reflect Star’s voice globally 
• Test new channels, technologies, and creative approaches to stay ahead of digital trends and enhance ROI

Skills and Experience

• Proven experience developing, executing, and optimizing digital campaigns that drive awareness and qualified pipeline 
• Expertise in paid media management (especially LinkedIn and Google Ads), SEO, and email automation 
• Adept at analyzing performance data and translating insights into actionable marketing improvements 
• Skilled collaborator who thrives in a cross-functional environment and can influence without authority 
• Excellent writing and editing skills—able to turn complex concepts into compelling copy 
• Strong organizational skills with the ability to manage multiple priorities and deadlines 
• Curious, data-driven, and relentlessly focused on continuous improvement

Minimum Qualifications

• 3–6 years of hands-on digital marketing experience, ideally in B2B SaaS, fintech, or regtech 
• Demonstrated success managing end-to-end digital campaigns that deliver measurable pipeline impact 
• Experience managing and optimizing external agency partnerships
• Proficiency in HubSpot, Google Analytics, Salesforce, Google Search Console, WordPress, ON24, and SEMRush (or equivalent) 
• Strong understanding of SEO fundamentals, paid media, email automation, and attribution models 
• Experience working within a data-driven marketing framework, collaborating closely with Marketing Operations


• Integrity and Ethics 
• All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner