Own digital marketing performance and client relationships for vacation rental companies. Lead health checks, client reviews, quarterly presentations, and performance reporting across paid search, social advertising, email, SEO, and conversion optimization. Analyze KPIs and ROI, recommend strategy changes, train customers on TrackInsights, and coordinate internal teams to complete action items. Partner with customer success, sales, product marketing, and data teams on renewals, upsells, launches, and attribution reporting.
Are you ready to Level Up?
Join our growing team as a Digital Marketing Manager
About the role
As a Digital Marketing Manager, you will be the go-to marketing partner for a book of vacation rental companies, owning both their digital performance and the relationship behind it. For TrackPMS customers, you will team up with Customer Success Managers, lead monthly reviews and Health Checks, and bring the marketing story to Quarterly Reviews. For customers outside TrackPMS, you will own the full relationship, run every review, and work with a dedicated Customer Account Executive on an account plan to bring them onto Track.
What you will do
- Own the customer relationship as the primary contact by direct phone, email, the shared DMM inbox, and Zendesk, and train customers on TrackInsights so they get real value from it.
- Run Health Checks on every account (monthly or bi-monthly by tier), keep tasks current in Certinia, and catch slipping performance, slow responses, or frustration before it turns into churn.
- Turn Google Ads, Facebook Ads, and other channel data in TrackInsights into report decks that show clients what is working, what is not, and what to do next.
- Lead recurring client meetings and quarterly audit presentations, and adjust each client's marketing strategy based on performance trends and what is happening in the market.
- Measure ROI across every digital channel and report on KPIs like purchases, website engagement rate, cost per acquisition, return on ad spend, click through rate, and open rate.
- Make sure action items from client meetings actually get done by coordinating with our ad creators, blog and content writers, and website support team.
- Partner with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and accurate attribution reporting.
What you will bring
- Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field
- Hands-on experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics
- Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C
- Experience with Salesforce and comfort presenting performance data and recommendations to clients
- Comfortable using AI tools like Claude to speed up data analysis, report drafting, and research
- Willing to travel as needed
Nice to have
- Experience in the travel, hospitality, or vacation rental industry
- Familiarity with Certinia or Zendesk
Join our growing team as a Digital Marketing Manager
About the role
As a Digital Marketing Manager, you will be the go-to marketing partner for a book of vacation rental companies, owning both their digital performance and the relationship behind it. For TrackPMS customers, you will team up with Customer Success Managers, lead monthly reviews and Health Checks, and bring the marketing story to Quarterly Reviews. For customers outside TrackPMS, you will own the full relationship, run every review, and work with a dedicated Customer Account Executive on an account plan to bring them onto Track.
What you will do
- Own the customer relationship as the primary contact by direct phone, email, the shared DMM inbox, and Zendesk, and train customers on TrackInsights so they get real value from it.
- Run Health Checks on every account (monthly or bi-monthly by tier), keep tasks current in Certinia, and catch slipping performance, slow responses, or frustration before it turns into churn.
- Turn Google Ads, Facebook Ads, and other channel data in TrackInsights into report decks that show clients what is working, what is not, and what to do next.
- Lead recurring client meetings and quarterly audit presentations, and adjust each client's marketing strategy based on performance trends and what is happening in the market.
- Measure ROI across every digital channel and report on KPIs like purchases, website engagement rate, cost per acquisition, return on ad spend, click through rate, and open rate.
- Make sure action items from client meetings actually get done by coordinating with our ad creators, blog and content writers, and website support team.
- Partner with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and accurate attribution reporting.
What you will bring
- Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field
- Hands-on experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics
- Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C
- Experience with Salesforce and comfort presenting performance data and recommendations to clients
- Comfortable using AI tools like Claude to speed up data analysis, report drafting, and research
- Willing to travel as needed
Nice to have
- Experience in the travel, hospitality, or vacation rental industry
- Familiarity with Certinia or Zendesk
You will thrive here if
- You like being the person clients call. Owning the relationship energizes you, and you would rather pick up the phone than let a ticket sit.
- You can look at a dashboard, find the one or two things a client actually needs to hear, and explain them in plain language.
- You follow through. When a meeting ends with five action items, you are the one making sure the ad team, writers, and web support close them out.
Compensation
The expected starting base salary range for this role is $60,000 - $70,000, plus eligibility for a 10% annual incentive tied to company performance. Final compensation is based on relevant skills, experience, education, and geographic location.
About Track
Track is an end-to-end SaaS and Service Operating Platform for short term rental. For more than two decades we have helped hospitality professionals achieve digital transformation and operational excellence, anchored by our flagship Track Property Management System.
Our single-vendor ecosystem gives growing vacation rental companies the enterprise-class tools they need to scale, backed by 70+ integration partners, a growing suite of native features, and AI-driven tools that sharpen pricing, distribution, and guest communication. We combine deep hospitality expertise with forward-thinking technology and a customer-obsessed mindset to help property managers win.
Track is proud to be named an Inc. 5000 Fastest Growing Company in America and a People’s Choice Award winner.
Our core values
These are the behaviors that shape how we work with each other, our partners, and our customers.
- Serve Others: nurturing growth to help others succeed
- Grit: taking ownership and never giving up on what matters most
- Create the Future: innovating to disrupt the status quo
Benefits and perks
- Full medical, dental, and vision coverage
- Flexible paid time off
- Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts
- Up to $900 a year in Wellness Rewards
- Retirement plan with employer match
- Unlimited access to professional training and development
- Company-paid life insurance and long-term disability coverage
- Flexible work environment, plus a $150 quarterly gift for personal use
- Flexible paid time off
- Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts
- Up to $900 a year in Wellness Rewards
- Retirement plan with employer match
- Unlimited access to professional training and development
- Company-paid life insurance and long-term disability coverage
- Flexible work environment, plus a $150 quarterly gift for personal use
Equal Employment Opportunity
We celebrate diversity of thought, culture, and background and are committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, veteran status, or any other protected status under applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in every location where we operate and encourage individuals from all backgrounds to apply.
If you need a reasonable accommodation to complete the application or interview process, contact [email protected] and we will work with you.
Ready to Level Up with us? Apply today.
Similar Jobs
Gaming • Cryptocurrency
Own and execute multi-channel digital marketing campaigns across paid media, CRM, content, creators, affiliates, and community activity. Translate business priorities into plans, briefs, targets, and delivery timelines while coordinating internal teams, freelancers, and partners. Track spend and analyze acquisition, conversion, retention, and revenue performance. Improve campaigns, build repeatable processes, manage marketing communications, and provide informed recommendations to leadership in a fast-moving crypto casino startup.
Top Skills:
CRM
Enterprise Web • Software
Owns BoardSpot’s digital marketing strategy across SEO, content, paid advertising, email, social media, lead generation, and analytics. The role develops thought-leadership content, manages campaigns across Google, Meta, and LinkedIn, builds conversion funnels, establishes marketing KPIs, and optimizes performance through data-driven decisions. Success includes growing organic traffic, generating qualified leads, improving advertising efficiency, building the email audience, and strengthening brand awareness among nonprofit organizations.
Top Skills:
Email Marketing AutomationGoogle AdsLinkedInMarketing AnalyticsMeta AdsSeoSocial Media Marketing
Artificial Intelligence • Fintech • Software • Financial Services
Own the company’s social media strategy, content publishing, community engagement, creator and UGC initiatives, and paid digital advertising. Grow audiences across major social and technology platforms, build communities, execute product launch and acquisition campaigns, manage advertising budgets, and optimize engagement, conversions, acquisition costs, and campaign ROI.
Top Skills:
DiscordGoogle AdsHacker NewsInstagramLinkedInMeta AdsRedditTiktokXYoutube
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
