Freelance digital marketing specialist supporting an executive’s digital presence, audience growth, and personal brand. Responsibilities include SEO, content optimization, website and landing-page improvements, community and audience development, thought-leadership distribution, paid campaigns, analytics, and performance recommendations. The role requires independent execution across multiple digital marketing channels and collaboration with PR, communications, and social media specialists.
We’re looking for a hands-on Digital Marketing & Growth Specialist to support a high-profile business executive and entrepreneur in growing their digital presence, audience, and personal brand.
This is a freelance, remote engagement of approximately 50 hours per month. You’ll work across different areas of digital marketing, including content, SEO, website optimisation, audience growth, online communities, analytics, and paid channels.
Requirements
Responsibilities
- Support digital marketing and audience growth initiatives across multiple channels.
- Improve online visibility through SEO, content optimisation, and emerging AEO/AI search practices.
- Help optimise website content, landing pages, and user journeys.
- Identify opportunities to grow reach and engagement across relevant platforms and online communities.
- Support content distribution and amplify thought leadership.
- Assist with targeted paid campaigns across Google, LinkedIn, Meta, or similar platforms.
- Monitor performance, use analytics to identify opportunities, and recommend improvements.
- Collaborate with PR, communications, and social media specialists.
Requirements
- Previous experience in digital marketing, growth marketing, content marketing, or audience development.
- Hands-on experience across multiple digital marketing channels.
- Working knowledge of SEO, content, website optimisation, analytics, and paid media.
- Proactive, resourceful, and comfortable executing independently.
- Strong communication and organisational skills.
- Preferably, experience supporting executives, founders, entrepreneurs, authors, thought leaders, or personal brands.
- Experience with AEO/AI search, community marketing, audience development, or content distribution is also a plus.
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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