The Digital Data Analyst analyzes customer digital journeys, provides insights to drive marketing decisions, and supports testing and optimization efforts.
Role Overview
We are looking for a data-driven storyteller to join our team as a Digital Data Analyst. In this role, you won't just pull reports; you will analyze the customer’s digital journey and directly inform business and marketing decisions. You will leverage Fullstory to identify friction points, explain marketing performance, and provide the insights necessary to optimize our digital experiences, drive conversion and long-term retention goals.
Key Responsibilities- Site Analytics Mastery: Serve as the subject matter expert for Digital Analytics, maintaining dashboards and performing deep-dive analysis on traffic patterns, user flow and campaign impacts
- Journey Mapping: Analyze complex site journeys to understand how users move through the funnel. Identify where users drop off and why, how they navigate the site and how to impact their journeys
- Insight Communication: Translate complex data sets into "so-what" insights for stakeholders in Marketing, Ecommerce, Product, and CX
- Testing & Optimization: Support A/B and multivariate testing programs by providing the ‘why’ behind the results
- Implementation Support: Work closely with developers and tagging teams to maintain accurate tagging and compliant tracking
- Digital Analytics: 2+ years of hands-on experience in a digital analytics role with Adobe Analytics or Google Analytics
- Tagging/Implementation: Familiarity with Google Tag Manager, AppsFlyer and other event tagging tools is a major plus
- Visualization: Ability to build and maintain automated, easy-to-digest dashboards in analytics platforms and BI tools (eg Looker, Power BI, Tableau, or Adobe Workspace)
- SQL Knowledge: Strong ability to query databases to merge site data with backend customer data is desirable
Qualifications
- Experience: 2+ years in a digital analytics or web-focused data role
- Analytical Mindset: You don't just see a number; you want to find out what caused it and how to impact it
- Communication: Exceptional ability to tell an easily digestible story with actionable insights from complex analysis and datasets
Why Join Comfrt?
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Similar Jobs
Artificial Intelligence • Cloud • Enterprise Web • Information Technology • Software • Analytics • Business Intelligence
The Enterprise Account Executive drives sales in a new market, develops strategic account plans, engages with C-Suite executives, and maintains client relationships, ensuring customer needs are met while exceeding sales quotas.
Top Skills:
Crm SoftwareMicrosoft Office SuiteSales ToolsSalesforce
Cloud • Information Technology • Security • Software • Cybersecurity
The Senior Product Manager will lead data classification capabilities in a Data Security platform, overseeing product strategy and collaborating with various teams to drive accuracy and compliance.
Top Skills:
AIData ClassificationData PrivacyData SecurityLarge Language ModelsMachine LearningNlp
Beauty • Robotics • Design • Appliances • Manufacturing
The Senior Consumer Insights Analyst leads consumer insights within cross-functional teams by managing research processes, synthesizing data, and delivering actionable findings to influence product development and strategy.
Top Skills:
Consumer ResearchData Analysis
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
