Digital Content Tagging Consultant

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Join Our Team as a Digital Content Tagging Consultant!

Are you a data wizard with a passion for precision in website tagging? If so, we want you on our team! We're on the hunt for someone who can ensure our digital platforms are capturing the right data to drive our business forward.

Why You'll Love This Role:

• Innovative Environment: Work with cutting-edge technologies and be at the forefront of data analytics.

• Collaborative Culture: Join a team that values collaboration, creativity, and continuous learning.

• Impactful Work: Your expertise will help influence our data strategy and business decisions.

What You'll Do:

• Tagging Deployment:  Deploy website tags via Google Tag Manager to  meet the business’ strategy on data collection, including both standard templates and custom JavaScript/HTML frameworks.

• Tag Management: Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.

• Implementation: Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.

• Data Quality Assurance: Conduct regular audits and quality checks to ensure data integrity and accuracy.

• Documentation: Maintain detailed documentation of tagging implementations, processes, and best practices.

• Collaboration: Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.

• Troubleshooting: Identify and resolve any issues related to tag implementation and data collection.

What We're Looking For:

• Educational Background: Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.

• Experience: Proven experience with tag management systems and web analytics tools.

• Technical Skills: Strong understanding of HTML, JavaScript, and web technologies.

• Problem-Solving: Excellent problem-solving skills and attention to detail.

• Team Player: Ability to work collaboratively in a fast-paced environment.

• Communication: Strong communication skills, both written and verbal.

Preferred Skills:

• 2-3 years of experience with Google Tag Manager.

• 2-3 years of experience with custom HTML/JavaScript.

• Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).

• Experience with data layer design and implementation.

• Knowledge of SQL, web development, and database management.

• Strong familiarity with marketing platforms, including configurations and implementations.

• Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.

Location: Candidates located near a Nationwide campus will collaborate in office 2 days per week, enjoying the flexibility of remote work the remaining days.
 

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!
As a Consultant, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This also may include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for sophisticated analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.
You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Job Description

Key Responsibilities:

• Leads multiple projects to develop business and data analysis to drive business objectives.

• Leads workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.

• Generates understanding of business processes and identifies critical business metrics and information requirements for decision making.

• Coordinates the efforts of the business subject matter professionals; conducts the business alignment and scoping sessions.

• Gathers, analyzes and interprets a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.

• Helps drive the initiative to build and/or improve existing statistical models to solve business problems; defines requirements for advanced machine-learning models; implements testing strategy and assists in putting final models into production.

• Interprets statistical/analytical results and creates a feedback loop for analyzes improvement.

• Builds data visualization to support business needs.

• Designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.

• Helps drive marketing action and results through the interpretation and application of data and research findings.

• Conducts business implementation planning sessions and post-implementation checkpoint with business units to ensure best-in-class solutions are implemented.

• Builds and evolves an end-to-end budgeting and workflow process that will allow Marketing to become more efficient and impactful.

• Assists in influencing change and gains support from leadership and key partners for the development of new processes and methods.

• Develops governance, documentation and training around new processes.

• Increases efficiency of the organization and end-to-end value stream with process, data, technology, and centralization.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager/Associate Vice President. This is an individual contributor role; may have opportunity to lead virtual/project teams.

Typical Skills and Experiences:

Education: Degree in business-related field preferred. Post-graduate studies a plus.

Experience: Typically, eight or more years demonstrated experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge, Abilities and Skills: Proven knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Validated excellence in problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Strong verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework. Independently knows how to communicate messages, lead interactions and assist in affecting recommendations.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

We currently anticipate accepting applications until 09/01/2025. However, we encourage early submissions, as the posting may close sooner if a strong candidate slate is identified before the deadline.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

This position could be filled within any of the lower 48 U.S. states.

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For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov) https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

The national salary range for Consultant, Marketing Information Management : $95,000.00-$197,000.00

The expected starting salary range for Consultant, Marketing Information Management : $106,000.00 - $158,000.00