Digital Content & SEO Specialist - Amazon

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
What You'll Do:
In the role of Digital Content & SEO Specialist (Amazon) you will be at the center of taking SharkNinja's Amazon content to the next level. Your role as the Digital Content & SEO Specialist will be focused on innovating in this space to create a competitive advantage with responsibilities across driving customer engagement, merchandising, data analysis, and supporting cross-functional workflows.
To be a successful Digital Content & SEO Specialist, you will come with experience managing large complex product catalogs on Amazon, be an experienced SEO practitioner, have a general understanding of vendor central and Amazon Brand Stores, be comfortable working independently and within team settings, and have the drive and ambition to match the growth of SharkNinja.
As the Digital Content & SEO Specialist (Amazon), you will stay ahead of trends to ensure the our brands deploys best-in-class content & SEO strategies that mirror the values of innovation, relentlessness, and creativity. You will measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.
Key Responsibilities:

• Manage & execute account set ups for all new product (NPD) and assortment changes for key accounts, including setup sheets & routing of visual content (gallery images, video, A+ premium), ensuring that content is best-in-class and optimized for conversion
• Lead end-to-end variation strategy for all SKUs in assortment
• Project manage all elements needed to support SKUs in digital retail, including marketing content, digital content including landing pages, display banners and all other forms of retailer creative
• Monitor digital shelf trends, share of voice, and conversion rate trends
• Conduct, develop, and implement SEO strategies
• Challenge retailer limitations to improve the way SharkNinja appears on the digital shelf to clearly differentiate and bring forward RTB in a clear way throughout digital shelf communication
• Develop & optimize brand store layout

Desired Skills & Experience:

• Minimum 2 years experience managing content & SEO on Amazon
• Demonstrated success in managing large complex item catalogues within the consumer goods industry
• Strong analytical skills and ability to interpret data to drive strategic decision-making
• Familiarity working with third party platforms such as CommerceIQ, Pacvue Commerce, Stackline, etc.
• 4-year degree in relevant field
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition

This role is virtual / remote and will require travel roughly 10% of the time.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]