Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
This Old House is America's most trusted home-improvement brand, known for its long-running television series, expert advice, and project-based storytelling. As part of Roku, the brand is expanding its digital reach, member offerings, and commerce and advertising opportunities. Our content team sits at the center of that effort, turning the brand's television legacy into useful, search-visible, trustworthy digital content.
The Digital Content Manager leads day-to-day editorial strategy, planning, and execution for ThisOldHouse.com, while supporting This Old House Insider (our premium membership) and the secondary This First House website. You will oversee original, sponsored, and television-tied content and manage freelancers and agency partners. You will report to the hiring manager and work closely with production, marketing, sales, commerce, design, and technology teams.
The estimated annual base salary for this position is between $90,400 and $99,200 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be DoingEditorial strategy and planning
- Co-own the editorial strategy and a rolling content calendar for ThisOldHouse.com, balancing original content, television coverage, seasonal demand (spring outdoor projects, fall, holiday gifting), and business priorities. Flag conflicts and gaps early.
- Recommend what to create, update, expand, promote, or retire, using data rather than instinct alone.
Content and television coverage
- Lead digital coverage for This Old House, Ask This Old House, This First House, and related programming, partnering with production on project features, articles, and videos. Time releases to the broadcast and streaming schedule so web content drives tune-in.
- Oversee original content including project-house coverage, Before & Afters, design and expert content, House One projects, research, guides, and special editorial initiatives.
- Write, edit, and fact-check as needed, upholding the brand's reputation for accurate, expert-reviewed advice and ensuring content meets voice, style, image, caption, and metadata standards.
- Develop content for This Old House Insider, including articles, videos, and project plans.
- Co-own editorial planning for ThisFirstHouse.com, keeping it timely and aligned with the main site.
Site management
- Use the CMS to build and publish pages, manage modules and navigation, and keep homepages, hubs, landing pages, and seasonal collections fresh. Check that live pages display correctly on desktop and mobile.
Analytics, search, and AI
- Help track traffic, engagement, search, video, and commerce analytics using traditional and AI-powered tools, and produce regular performance summaries with clear takeaways and next steps.
- Apply SEO, generative engine optimization (GEO), and AI search optimization (AIO) best practices to new content and refresh plans, and keep current as search changes.
- Identify opportunities to use AI and automation in article production, optimization, metadata, QA, and content maintenance, with human review to protect accuracy and brand standards. Document workflows so others can follow them.
Partners and collaboration
- Manage freelance contributors from assignment through publication with clear briefs, deadlines, and quality standards.
- Lead content maintenance and affiliate-content planning with internal stakeholders and Home Solutions, our third-party website and affiliate content agency.
- Develop and deliver sponsored content with sales, marketing, production, and external partners.
- Partner with the lifecycle marketing lead on newsletter and email strategy and with the social media lead on distribution, so website, Insider, and television content reaches audiences across platforms.
- 2–5 years of experience in digital content, editorial, or content marketing, ideally for a consumer web publisher, media brand, or lifestyle site, and a bachelor's degree in journalism, communications, English, marketing, or a related field (or equivalent experience).
- A portfolio showing published digital content you planned, wrote, edited, or optimized.
- Strong writing, editing, and fact-checking skills, with a clear sense of audience and brand voice.
- Experience managing freelancers or working with agency partners.
- Working knowledge of SEO fundamentals, curiosity about GEO and AI search, and basic familiarity with HTML, structured data, and tools like Search Console, Semrush, or Ahrefs.
- CMS publishing experience, including updating pages, modules, and collections.
- Experience or strong interest in using AI tools to improve content workflows, with good judgment about accuracy and human review.
- Strong organization and deadline discipline across many concurrent projects, and the flexibility to shift priorities as TV schedules, seasonal moments, and business needs change.
- A self-starter's initiative: you spot opportunities and recommend priorities without waiting for direction.
- A clear, collaborative communication style with internal partners, freelancers, and agencies.
- Interest in or experience with home improvement, DIY, or home design content, and familiarity with affiliate, commerce, or sponsored content workflows.
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
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