Digital Content and Platform Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Job description overview 

The Digital Content and Platform Manager is responsible for managing digital content creation across websites and other channels to drive effective digital communications. As a member of Aetna Marketing Technology, you’ll be part of a broker website scrum team that brings to life digital content and experiences, ensuring quality, consistency, compliance, and efficiency at every step of the delivery process. About 60% of the role will be maintaining content and 40% will be directly supporting our stakeholders through access management, training, and problem solving. This role provides an exciting opportunity to learn how content plays a critical role across broader digital marketing channels and brings awareness to our marketing portfolio. 

Your expertise and capabilities will focus on: 

• Working with cross-functional Agile delivery teams and product owners to manage high-quality web content  
• Participating in business consultation, requirements gathering, quality testing, communication, training plan creation, and the implementation of projects start to finish.  
• Managing and collaborating with external contractors and marketing and creative contributors to execute content and graphic design needs. 
• Partnering with stakeholders across the organization to plan, produce, and promote content in the digital healthcare space. 
• Analyzing data to continuously refine content and improve the digital experience. 
• Improving content and web pages for search optimization.  
• Adhering to accessibility guidelines.  
• Providing brokers and sales teams with the necessary content, tools, and training, to effectively engage prospects, shorten the sales cycle, and win more clients. 
• Performing user acceptance testing 

Required Qualifications: 

• 3-5 years development experience with HTML, CSS, and JavaScript 
• 2+ years experience with sales enablement platforms like Highspot 
• 3-5 years project management experience 
• Experience with project tracking software, such as Quickbase, Workfront and JIRA. 
• Experience working in Agile Methodology  
• Experience with QA testing 
• Experience providing training and troubleshooting support
• Proficient in Microsoft Office suite 
• Adept at problem solving and decision-making skills  
• Adept at collaboration and teamwork  
• Adept at execution and delivery (planning, delivering, and supporting) skills  
• Communicates for impact (written and verbal) 
• Strong interpersonal skills 
• Flexible and comfortable with change 
• Detail oriented with a strong sense of accountability 
• Ability to support after-hour checkouts about once a month

Preferred Qualifications:  

• Experience with content management systems such as Adobe Experience Manager (AEM) and visual editing systems such as Adobe Dreamweaver 
• Advanced knowledge of responsive web design (web, mobile, tablet) and accessibility guidelines. 
• Advanced knowledge of project tracking software, such as Quickbase, Workfront and JIRA and the ability to build custom experiences. 
• Experience with Customer Relationship Management (CRM) systems such as Salesforce. 
• Experience working in a highly matrixed organization or large enterprise and fast paced environment 
• Experience in a highly regulated environment 
• Experience with AI tools 
• Analytical skills 

Education:  

• Bachelor’s Degree in Marketing, Technology, Business, Communications, or equivalent experience 

Location: 

• Hybrid preferred but remote locations and work from home considered.

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.