Manager, Content Operations

Description

Sprout Social is looking for a motivated, creative, and adaptable Manager, Content Operations to lead content excellence and operational efficiency across our content ecosystem. 

This is a people management role focused on building strong foundational processes, enabling high-quality storytelling, and ensuring our content engine can scale with the business. You’ll serve as the lead editor and operational owner of the assignment desk, managing a team of in-house strategists and specialists alongside a bench of freelance contributors.

Reporting to the Director of Content & Communications, you’ll partner closely with Content Strategy, Creative, SEO, Social, Campaigns, and Communications to bring clarity and consistency to how content is planned, produced, and measured.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

What you’ll do

Operational Excellence & Scaling

• Build, document, and continuously improve foundational content operations that enable the team to scale efficiently and sustainably.
• Own intake, prioritization, resourcing, and delivery across content types, balancing speed, quality, and team capacity.

Editorial Leadership

• Act as the lead editor for the content team, owning consistency of voice and quality across channels.
• Provide developmental editing, clear feedback and coaching to elevate storytelling and editorial rigor that aligns with best practices.

Workflow Innovation

• Research, experiment and implement new technology and workflows from the rapidly evolving AI toolset to improve efficiency and output, and transform the way the team works and what they deliver to the business.
• Partner with content strategy, creative and social to ensure workflows support both speed and creative excellence.

People Management 

• Lead a team of strategists and specialists, fostering growth, accountability and engagement.
• Build and maintain a high-performing freelancer bench, including managing budget for freelance work.

Strategic Collaboration & Measurement

• Partner closely with the Senior Manager, Content Strategy & Operations to ensure processes support content strategy and help connect content performance to broader impact.
• Collaborate on defining and tracking content performance metrics, translating insights into operational and editorial improvements.
• Act as a trusted operational partner who brings clarity, structure, and momentum to cross-team initiatives.

What you’ll bring

The minimum qualifications for this role include:

• 6+ years of experience in content marketing, editorial or content operations, or 8+ years of experience in marketing program management or related fields.
• 1+ year of people management experience, including coaching and career development.
• Proven experience managing assignments and complex workflows for a team of content creators.
• Experience building and managing a bench of freelance writers and contributors.
• Strong editorial background with deep experience in developmental editing and delivering clear, constructive feedback.

 Preferred qualifications for this role include:

• Experience partnering on content performance analysis and using metrics to inform strategy and operations.
• Background in B2B and/or SaaS environments.
• Familiarity with AI-assisted content workflows or content operations tooling, preferably Gemini and Jira.

How you’ll grow

Within 1 month, you’ll plant your roots by:

• Building strong relationships with your direct reports and key partners across Content Strategy & Operations, Creative, SEO, Campaigns and Comms.
• Immersing yourself in Sprout’s brand voice, editorial POV, content portfolio and existing planning and production workflows.
• Auditing current content operations, including intake, assignment desk, review cycles, tooling, AI usage and freelancer onboarding and management.
• Gaining a deep understanding of current capacity, resourcing models and where friction or inefficiencies exist across the content lifecycle.
• Establishing trust as a steady, organized operator who brings clarity, structure and follow-through.

Within 3 months, you’ll start hitting your stride by:

• Taking full ownership of the assignment desk, managing prioritization, timelines and resourcing across multiple content types and stakeholders.
• Implementing initial process improvements, such as refined intake workflows, clearer briefs and updated editorial standards.
• Introducing lightweight operational rhythms (planning cadences, status reporting, retros) that increase transparency and reduce friction.
• Providing consistent editorial feedback and coaching to ensure content quality, voice alignment and operational consistency.
• Improving freelancer workflows, including onboarding, briefing, feedback loops and performance expectations.

Within 6 months, you’ll be making a clear impact through:

• Scaling the content engine by operationalizing AI-assisted workflows and repeatable production models.
• Partnering closely with Senior Manager, Content Strategy & Operations to define, track and report on content performance.
• Translating insights from performance data into operational improvements and planning recommendations.
• Formalizing career pathing, skill development and growth plans for team members, with regular coaching and feedback.
• Acting as the connective tissue between strategy and execution, ensuring priorities are realistic, resourced and delivered on time.

Within 12 months, you’ll make this role your own by:

• Establishing a world-class content operations framework that can scale with the business and serve as a model for other teams.
• Driving operational excellence across planning, production, resourcing, tooling and measurement.
• Playing a pivotal role in how the Content Team adapts to evolving business goals, audience needs and distribution channels.
• Leading a high-performing, engaged team that consistently delivers exceptional storytelling at scale.
• Being recognized as a trusted operational leader who enables creativity, clarity and impact across the content org.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $121,400 - $166,980 USD annually
• Zone 2 (All other US states): $110,400 - $151,800 USD annually

The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package. 

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [email protected]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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