Digital AVP - Engagement

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

About This Position

The AVP of Engagement ensures that Voya’s digital products don’t just launch—they thrive. This role focuses on adoption, communication, and omni-channel engagement strategies that drive customer retention and satisfaction. Working across products and audiences, this leader helps teams build better experiences through personalization, automation, and actionable feedback loops.

Responsibilities

Engagement-Specific Focus

• Develop and execute strategies to increase digital product engagement and adoption.
• Partner with marketing on communication plans, press releases, and omni-channel outreach (email, push, SMS, in-app, web, chat, IVR, call center).
• Lead A/B testing and experimentation to optimize user journeys and conversion funnels.
• Define success metrics (engagement, retention, NPS) and partner with analytics to measure impact.
• Ensure feedback loops between users and product teams are strong and actionable.
• Ensure engagement practices comply with data privacy regulations (GDPR, CCPA).

Core Product AVP Responsibilities

• Customer & Market Insight: Engage regularly with customers and user research teams to uncover pain points and unmet needs. Analyze market trends, competitive landscape, and customer feedback to inform product strategy. Design and execute research plans to validate hypotheses and define customer value.
• Product Strategy & Vision: Define and communicate a compelling product vision aligned with business goals. Own the product roadmap, ensuring it reflects evolving customer needs and market dynamics. Prioritize features and initiatives based on impact, feasibility, and strategic alignment.
• Execution & Delivery: Translate product strategy into clear, actionable requirements and user stories. Collaborate with engineering, design, QA, and other stakeholders to deliver high-quality solutions. Define success metrics and track performance against KPIs to ensure product impact.
• Cross-Functional Leadership: Serve as the voice of the customer across the organization. Partner with UX to validate designs and ensure intuitive user experiences. Work closely with product marketing to support go-to-market efforts and ensure timely release communications.
• Continuous Improvement: Lead quarterly roadmap reviews to reassess priorities based on customer feedback and business needs. Champion product adoption and gather insights to inform future iterations. Foster a culture of collaboration and knowledge sharing across the product management community.
• Operational Excellence: Define clear milestones and delivery timelines in collaboration with cross-functional teams. Facilitate backlog grooming, sprint planning, and release readiness activities. Identify and remove blockers to ensure smooth product development cycles.

Requirements

• 10+ years of product management or digital engagement leadership experience.
• Strong background in omni-channel engagement and digital adoption strategies.
• Experience with analytics, experimentation platforms, and customer research.
• Experience with surveying tools including Qualtrics or Quantum Metric
• Exceptional influencing and collaboration skills; thrives in cross-functional settings.
• Familiarity with regulatory and data privacy requirements.

Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.