The Demo Engineer supports the GTM team by maintaining demo environments, creating technical content, and orchestrating POCs to drive revenue growth.
About People.ai: People.ai is an AI-powered foundational data platform that helps customers unlock go-to-market success & growth by providing teams with solutions built specifically for their needs. Providing enhanced pipeline visibility, more actionable insights, and a single source of truth for all sales activities. People.ai’s unique dataset, consisting of trillions of sales activities, millions of deals, 160 million business contacts, and 69 approved patents related to AI-based business insights, sets the company apart. Companies such as Verizon, IBM Red Hat, and Palo Alto Networks rely on their enterprise-ready, patented AI technology.
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness, and critical thinking to activities that matter most in their professional life, the more effective a professional they become. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving change and growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own.
About the Role: The Demo Engineer will play a crucial role in scaling the GTM team by building and maintaining demo environments, creating technical enablement content, and orchestrating POCs and POVs in presales. This role is responsible for helping drive revenue growth by enabling the sales team with compelling demonstrations, automated processes, and technical expertise. The ideal candidate will be a technical expert who can bridge the gap between product capabilities and sales success.
Responsibilities
- Maintain and scale demo environments for the GTM team, ensuring 100% onboarding success for new sales representatives.
- Create enablement content, including videos, scripts, and training materials to support the sales team effectiveness.
- Support technical selling for PeopleGlass high velocity team through scalable demo environments and webinars.
- Build automation tools to increase demo efficiency and reduce manual preparation time.
- Implement and manage a comprehensive POC and POV program, targeting 2 POCs per month with 80% conversion rates.
- Develop success criteria and milestone tracking for customer POC implementations.
- Ramp quickly as a product expert and serve as the go-to technical resource for demo questions.
- Collaborate with Product and Engineering teams to roll out new product capabilities through the New Product Introduction process.
- Transition demo environments away from Production to simulated data environments for improved security and reliability.
- Build custom demos for advanced use-cases and industry verticals to support specific sales opportunities.
Requirements:
- Several years of experience in relevant GTM tech industry with proven track record of scaling demo operations.
- Expert-level proficiency in Salesforce with coding ability in Apex and experience with data analytics.
- Strong technical skills including ability to write code and implement automation solutions.
- Proven experience in demo building and enablement with measurable results.
- Experience running POC programs with demonstrated success metrics.
- Ability to collaborate effectively with Sales, Marketing, Product, and Engineering teams.
- Strong presentation and training skills with ability to create compelling enablement content.
- Experience with big data, analytics, and technical integrations.
- Growth mindset with passion for learning new technologies and optimizing processes.
- Open to feedback, willing to challenge ideas constructively, and committed to the success of People.ai.
- Ability to work in a fast-paced, data-driven environment and solve complex technical challenges.
- Previous experience in CRM, Marketing Automation, Sales Enablement, or GTM Tech industries.
- Background working with enterprise software demonstrations and technical pre-sales.
- Experience with automation tools and process optimization in sales environments.
- Knowledge of industry verticals and ability to customize demos for specific market segments.
Preferred Experience:
Headquartered in San Francisco, CA, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. People.ai is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit www.people.ai.
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Regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. People.ai takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area.
Top Skills
Apex
Data Analytics
Salesforce
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