Demand Generation Manager

Demand Generation Manager 

Location: Boston, MA 

As Demand Generation Manager, you will be part of a global team responsible for driving pipeline and ultimately revenue for Nasuni. You will use a multi-channel approach to identify accounts in our ICP and use a wide array of marketing tactics to target and nurture them to sales readiness. You are data-driven, customer-focused, and operate with urgency to achieve team goals.  

Key Responsibilities: 

• Own the planning and execution of integrated marketing campaigns to generate high-quality leads and drive pipeline.  
• Partner with product marketing to ensure messaging and content aligns with buyer journey stages and campaign objectives; develop and execute intent-based marketing programs. 
• Design and manage programs across email and paid channels to engage, nurture and convert prospects to customer; optimize segmentation and personalization to increase engagement and conversion rates. 
• Analyze campaign performance across channels (digital, email, events, webinars) and optimize based on insights. 
• Own marketing funnel metrics (MQLs, SQLs, pipeline influenced, and ROI) and continuously test to improve performance; collaborate with RevOps to ensure accurate attribution and reporting. 
• Plan, promote, and execute webinars and virtual events, including speaker coordination, content development, promotion and follow-ups 
• Manage relationships with B2B content vendors to run intent fueled, targeted campaigns that drive; evaluate vendor performance and negotiate contracts to maximize ROI. 
• Partner tightly with SDRs to ensure they are enabled on programs and are meeting SLAs for both inbound and outbound programs.  

Requirements: 

• 5+ years of experience in demand generation or growth marketing for a B2B SaaS or software company. 
• Strong hands-on experience with intent data platforms, marketing automation (e.g., 6sense, HubSpot, Marketo), and CRM tools (e.g., Salesforce). 
• Proven track record building and scaling full-funnel programs that drive measurable pipeline growth. 
• Analytical mindset with a passion for data, testing, and continuous optimization. 
• Experience in managing webinars and working with content syndication or B2B lead gen vendors. 
• Excellent project management and cross-functional collaboration skills. 
• Strong written and verbal communication with an eye for compelling messaging and storytelling. 

Preferred Qualifications: 

• Experience in account-based marketing (ABM) or working closely with BDR/SDR teams. 
• Knowledge of buyer journey frameworks and B2B sales cycles. 

• Best in class employee onboarding and training
• “Take What You Need” paid time off policy
• Comprehensive health, dental and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens in select office locations
• Professional development resources