Senior Business Intelligence Engineer - Marketing & Analytics

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Description

 

The Senior Business Intelligence Engineer solves complex business problems and issues using data from internal and external sources to provide insight to decision-makers. The Senior Business Intelligence Engineer work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

 

Responsibilities

 

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. We are seeking an experienced analyst to join our team in the role of Senior Business Intelligence Engineer.

The Analytics and Reporting Marketing team is a part of Humana’s Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We are looking for a Senior Business Intelligence Engineer who can play a leading role in measuring the effectiveness of targeted marketing campaigns and uncover deep insights about consumer to help us engage members and improve their health.

 

The Senior Business Intelligence Engineer describes the tools, technologies, applications and practices used to collect, integrate, analyze, and present an organization's raw data in order to create insightful and actionable business information. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments. The Senior Business Intelligence Engineer will work side-by-side with marketing strategy and business partners to establish realistic business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, and measure success so we can continuously improve our efforts.

 

The ideal candidate will have 5 or more years of experience leveraging analytics and statistical modeling to inform business decisions, and will have experience measuring outcomes to drive customer engagement.

 

Key Responsibilities

  • Develop reports for the Neighborhood Center business and marketing teams, including operational reporting, campaign performance reporting, comparison of performance against goals, member snapshot profiling, and historical longitudinal views.
  • Create and analyze datasets on existing customer characteristics and campaign performance to enable continuous refinement of data-driven engagement marketing strategies.
  • Perform foundational diagnostic analysis to help teams understand why certain outcomes happened.
  • Build strong working relationships with other analytics team members in a collaborative, matrixed environment, actively serving as the engagement marketing team’s primary interface in requesting advanced analyses or tool development from other analytics teams.
  • Gather requirements for the development of business intelligence tool enhancement and data visualizations, including dashboards and other reporting tools and infrastructure, so teams can monitor and optimize campaigns.
  • Serve as a key participant of a cross-functional, collaborative team focused on develop consumer-centric strategies that drive value to the member and the business.
     

First Year Success Factors

  • You produce campaign reports that are consistently delivered, include appropriate levels of depth, and are highly trusted by fellow team members.
  • The insights you develop contribute to measurable campaign improvements and are acknowledged by others as being thoughtful and effective.
  • You are recognized by internal business partners as a team member who gets results.
  • You have developed effective partnerships with internal business partners and coworkers.

               

Required Qualifications

  • Bachelor's degree and 5 or more years of data analysis OR Master's degree and 3 or more years of experience
  • Expert-level knowledge of Excel and Excel functions (Pivot Tables, VLOOKUP, IF functions, Formulas, Subtotal functions, conditional formatting, etc.)
  • Advanced experience working with big and complex data sets within large organizations
  • Strong experience with querying large data sets from data warehouses using languages such as SQL, SAS, R, and/or Python
  • Experience analyzing data to solve a wide variety of business problems and create data visualizations that drive strategic direction
  • Strong, demonstrated strategic, analytical thinking, and consulting skills
  • Proficiency in verbal and written communication to senior and executive leadership
  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

 

Preferred Qualifications

  • Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field
  • Advanced in SQL, SAS and other data systems
  • Experience with tools such as Power BI, Tableau and/or Qlik for creating data visualizations
  • Experience creating analytics solutions for various healthcare sectors

 

Scheduled Weekly Hours

 

40

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Our bright, brand new, open-concept offices are located in the bustling Seaport district surrounded by like-minded high-tech and start-up companies.

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