Senior Marketing Analyst, Top Buyer Engagement
THE ROLE: Senior Marketing Analyst, Top Buyer Engagement
Join Rue Gilt Groupe as a Senior Marketing Analyst, Top Buyer Engagement, and drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe’s growth.
As a Senior Marketing Analyst, Top Buyer Engagement, you’ll develop deep expertise in value drivers for our top buyers. You’ll exercise your relentless curiosity to leverage data and customer insights to identify opportunities and develop powerful narratives that will redefine how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members.
The Senior Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs.
What You’ll Do:
- Drive Marketing Strategy: In order to transform our hallmark customer loyalty programs, you’ll build and execute campaigns against rigorous Test and Learn roadmaps. You’ll work to deliver key performance metrics, maximizing loyalty enrollment & activation across the customer lifecycle.
- Build Top Customer Knowledge Base: Our Marketing team runs on data, so you’ll hone your knowledge about our top buyer behavior & identify trends and opportunities by analyzing sets of quantitative & qualitative data.
- Partner Cross-functionally: You’ll get to closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to develop strategies and guide execution. You’ll also work with our Personal Shopper team to grow this high-touch service with a focus on lead generation and buyer activation.
About You:
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
- 2-5 years' experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
- BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
- Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action.
Bonus points for…
- Prior experience with Loyalty or Customer Engagement programs, or performance marketing in high-growth, test & learn environments
- Prior experience with Tableau
Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.
About Us:
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
