Chewy
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
Boston, MA
Hybrid

Data Scientist, Marketing Attribution

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Our Opportunity:

The Marketing Analytics team is the data science, experimentation and analytics partner to Chewy’s Marketing department. The centralization of data, and the ability to analyze and apply it at scale, enables our marketers to deliver on effective and data-driven marketing strategies that are imperative to Chewy's growth.
With a specific focus on our cross-channel marketing strategies, the Data Scientist, Marketing Attribution will directly partner across Marketing Strategy and Engineering to develop and maintain Multi-touch Attribution, Testing (Multi-variate and A/B), Audience/Targeting Models, Opportunity Sizing, Sales Planning and Forecasting. The sole purpose of this role is to provide guidance to our Marketing partners while minimizing risk and driving efficiencies.

What You'll Do:

  • Build, maintain and evolve marketing attribution, forecasting and propensity models
  • Manage modeling processes from end-to-end including data gathering, data validation, model building, calibration, cross-validation, and maximizing model accuracy. Interpret and validate model results with statistical checks
  • Design reports, data visualizations and presentations to track model performance and communicate business impact to marketing leadership teams
  • Run optimization and simulation scenarios to help optimize marketing reach, frequency exposure and spend across media channels
  • Prepare monthly media optimization scenarios to inform media plans, financial forecasting, and identify areas for efficiency improvements.
  • Translate strategic business questions into analyses that inform business decisions
  • Explain complex modeling approaches in simple terms; Develop compelling narratives that connect modeling results with marketing problems
  • Lead and present strategic and tactical actionable insights/opportunities from a wide variety of data sources: Multi-Touch Attribution (MTA), Marketing Mix Modeling, DMP, CDP, etc.
  • Manipulate and analyze cookie/impression level digital marketing data, including data from MTA, DMP, ad-serving platforms and web analytics platforms to produce structured data sets for analysis
  • Lead the marketing measurement an testing framework that unifies Marketing Mix and Multi Touch Attribution models

What You'll Need:

  • Bachelor's degree in Statistics, Computer Science, Engineering, or Mathematics, related quantitative discipline, or equivalent practical experience; PhD in Statistics, Computer Science, Engineering, or Mathematics is preferred
  • Experience in data science with a focus on marketing analytics, statistical modeling, machine learning, forecasting and optimization.
  • Advanced proficiency in Python and SQL, and advanced experience in data management systems
  • Experience with experimental design and/or statistical analysis to drive business decision making
  • Advanced data visualization skills using software such as Plotly, Grafana, or Streamlit
  • Understanding of media and the statistical algorithms typically used in marketing analytics
  • Experience with big data and cloud platforms to deploy large-scale data science solutions

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].

To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: Chewy Privacy Policy (https://www.chewy.com/app/content/privacy).

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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