CRM Marketing Cloud Consultant- REMOTE-US
The Opportunity
CRM Marketing Cloud Consultant on the Customer Relationship Management team.
The Team
The Customer Relationship Management team, part of the Customer Engagement & Activation Team at MassMutual, is primarily located in the innovation hub of Boston – The Seaport District. We're a smallish team, so it's exciting and unusual that we have open positions. If you are data driven with marketing interest, passionate about helping people secure financial freedom, and protect the ones they love, by coming up with ideas, making them better, and making them happen, then please read further.
The Impact
The CRM Marketing Cloud Consultant is a highly driven data-minded individual, who works cross-functionally and collaboratively to ensure optimal client experience and flawless deep partnership across the MassMutual Brand and Marketing team, in support of execution and delivery of best-in-class direct marketing campaign services across digital and direct mail channels.
Working closely with Digital Marketers across the CRM team and the Marketing Analytics team, you will support audience segmentation and targeting utilizing SQL and BI tools for analysis and custom audience development.
This role mainly focuses on application data layer (Salesforce Marketing Cloud (SFMC)) and is the business owner of SFMC data extension structure as it supports technical marketing automation. As the SFMC data extension business owner, you will own requirements for SFMC data extension prioritization as well as business use cases & values tied to the data extension development to help the CRM team proactively identify and solve for business needs and drive consistency, scalability, and impactful results.
In this role you will:
Design and implement marketing automation via email, direct mail journeys using SFMC Email Studio, Journey builder, Ad Studio, etc. Work with business to enhance and finalize campaign audience using Journey output and audience waterfall.
Build campaign performance reporting within SFMC, work with Marketers and analytics team to define campaign measurement KPIs.
Work with marketers to define and enhance customer audience requirements to SFMC customer audience
Act as the single point of contact between Marketing Data Foundation team and Digital Marketing Consultants on the CRM team.
Translate campaign requirement into SFMC data extension technical requirement. Strong knowledge in digital operational data (for example: identify new data sources that would provide more targeted customer audience)
Work with Marketing analytics team to identify opportunity to bring third party enrichment data into SFMC to support more targeted campaign
Oversee data governance adherence:
Work with data foundation team and data governance team to ensure data security compliance for SFMC campaigns as well as new data source ingestion request.
Business owner of all campaign Opt Out process.
Minimum Qualifications
7+ years of hands on SFMC or other marketing automation platform experience
Experience configuring journey builder, and audience waterfall build
Knowledge of SQL activity, import definition, file transfer and data extracts
Understanding of developing and executing digital/direct marketing campaigns
Experience running A/B and multivariate split tests
Advanced MS Office proficiency, particularly in MS Excel Database management skills required, experience working various database programs, including the ability to write simple queries and extract data
Advanced understanding of direct response tracking methodologies and sales attribution models
Advanced knowledge of statistical techniques, such as predictive models and significance, and how/when to apply them
Advanced quantitative skills – able to extrapolate information and apply to other areas
Bachelor's Degree
Able to understand and influence tactical details, while identifying and communicating items of primary importance
Able to review large sets of data and evaluate for consistency and accuracy
Ability to formalize and standardize process flows and quality control procedures
Strong organizational skills and attention to detail
Self-motivated and flexible, able to manage multiple priorities at once
Strong communication and presentation skills, ability to influence partners
Exceptional problem-solving skills
Very detailed oriented, with an inherent ability to see the “big picture” and connect campaigns to strategy, acting as the connective tissue to translate business requirements to technical requirements
Would Consider Remote-US
Preferred Qualifications
Salesforce marketing cloud specialist certification
Direct experience with Salesforce Marketing Cloud data structures
Experience with Alteryx/Tableau preferred
Working knowledge of Atlassian Suite (Jira, Confluence)
Agile Methodologies
Location
POSITION CAN BE BASED AT OUR OFFICES IN BOSTON, SPRINGFIELD, NYC, OR CAN BE REMOTE-US WITH OCCASIONAL TRAVEL TO OUR CAMPUSES AS APPROPRIATE
Salary range
Salary range for this position is 90,00.00 - 125,000.00 USD Annual. **Salary commensurate with experience.
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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.