Analytics Manager - Sales and Service Strategy

| Greater Boston Area

DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love.

As Analytics Manager for Sales and Service strategy at DraftKings, you’ll partner closely with the Director of Player Development and be responsible for building the strategy, measurement, and testing to acquire, develop, and retain high-value customers. You will also partner with the Director of Player Services to build the measurement and testing for our services function. You’ll develop sales associate incentive plans. You’ll leverage demographic and behavioral data to segment and target high-value and high-potential customers. You’ll also establish test plans and measurement methods that deepen our understanding of how users respond to various promotions, incentives, and associate outreach and that lead to meaningful revenue gains.

What you will do:

  • Recruit and develop a team of analysts which meet/exceed high standards established at company
  • Set the learning agenda for new player development and service approaches, and collaborate with those teams to execute
  • Be a hands-on expert of our data environment, knowing where and how all elements of player and sales and service activity is tracked
  • Build new metrics and reports that enable the player development team to measure their performance at the best possible level
  • Define goal metrics and build forecasts that enable setting operational targets and tracking success
  • Understand the impact of our sales and service activities on player behavior and value, and how we can improve or scale
  • Deep dive into periods of exceptional performance, and identify root causes
  • Establish customer segments with fundamentally different behavior, value, and potential in order to inform the treatments and level of investment we apply
  • Develop hypothesis-based test plans to develop and retain high-value customers
  • Develop frameworks to measure incremental customer behaviors and attribute them to treatments
  • Use surveys and other research techniques to build our knowledge and enhance our player development and service approach

What you will need to bring:

  • Highly proficient with data analytics, and experience in data manipulation using a variety of tools
  • Extremely strong ability to problem solve, especially in areas where you have no experience
  • Proven history of taking initiative, and having a self-driven approach to determining what’s important to focus on
  • Natural curiosity, and a demonstrated ability to turn observed data into a story about what behavior is driving that data
  • Ability to take complicated problems and build simple frameworks
  • Strong communication and business consulting skills
  • BS in Engineering, Mathematics, or other quantitative fields
  • 5+ years of sales operations experience, ideally in financial services, gaming, or B2C
  • Experience administrating/configuring a CRM platform desired; experience with Salesforce.com a plus
  • Track record of rapid advancement at previous roles
  • Proven success using technology and internally created tools to execute flawlessly
  • Strong communication and organizational skills
  • Comfortable in fast paced, results driven environment
  • SQL or Reporting tools experience required
  • Experience managing and/or mentoring junior analysts

At DraftKings, we promote diversity and are proud to be an equal opportunity workplace.


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Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.
125 Summer Street, Boston, MA 02110

What are DraftKings Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Health Insurance benefit is through BCBS.
Life Insurance
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
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