Customer Marketing Content Creator Lead

Customer Marketing Content Creator Lead

Overview:
We’re looking for a hands-on Customer Marketing Content Lead to bring visual content to life, starting with the voice of our technical, specialized B2B customers. You have a portfolio of customer stories people actually choose to watch, and campaigns that break through industry noise and deliver awareness, purchase intent and brand love. Your story development, editing and graphics work is grounded in a deep understanding of the AI developers and business decision makers pushing the frontier of our industry. You build with AI, not just experiment with it: you have designed AI systems for content creation, using the latest tools, including those from our customers Recraft and Higgsfield. An accomplished visual storyteller, you’ve made technical products look and sound simple, and you know how to earn reach well beyond owned and paid channels.
Job details:
This role begins as an individual contributor: a coach to some of the world’s best agencies and a collaborator with talented colleagues. Your portfolio backs up your taste, your drive to collaborate across teams to find the best stories, and your willingness to roll up your sleeves and ship your best work. A camera lives in your backpack, and it’s natural for you to work a room, interviewing everyone from AI directors to chief AI researchers at the world’s largest labs and holding your own with them on the technical substance. You’ll build and maintain the look and feel of the Nebius customer video library, turn customer co-marketing into targeted demand-building campaigns, establish the visual identity of content across web pages, deliver still photography, experiment with graphics, and show the world what great looks like.
You’ll lead the creative vision for how Nebius tells customer stories on camera: how they look, how they’re shot, and how fast they move from location to a landing page, a stage, a paid ad or a sales deck. You’ll do this partly with your own hands (filming, recording sound, directing on set and rough cutting) and partly through agency talent you hire, brief and hold to your high bar. You’re proficient in AI workloads, both training and inference, and you understand the AI ecosystem, including what matters to AI-native labs and digital-native enterprises. You tell stories beyond the classic customer story, with the technical cool factor that makes a builder want to follow the work.
This is a creative athlete’s job. You’ll need the range to hit shots from every angle with very little direction, because many days you’ll be inventing the processes and outcomes you want to bring into the world.
Jobs to be done
For each job below, you’ll define how it gets done, build a repeatable process behind it, and champion it across the company.
Capture our customer as the hero: When a customer does something remarkable with Nebius, you capture their voice, their outcomes, the people leading the work and the process that got them there. You set the creative vision and visual bar for all customer storytelling, from a 20-second, high-energy social cutdown to a 20-minute documentary film, and you push past the classic customer story into series, podcasts and formats a builder would follow on their own.
Build the AI content engine: When one interview needs to become 15 assets, you build the system that does it: transcript to cutdowns to social cards, with review and brand-voice checks built in. You document it, run it, and teach the team and agencies to use it.
Multiply the shoot: When sales, product marketing and brand each need the same story in a different format, you version it for every channel that needs it (paid social, organic, sales enablement, events, the website and press) without losing the complete story. You do it with an AI-powered content engine you design and own.
Earn reach beyond owned channels: Great content lives beyond owned channels. You build earned and partner distribution: influencers, publications and media, customer-posted content we amplify, G2 and other third-party sources. You measure it by views, reach and pickup.
Scale through agencies: When demand outgrows what you can shoot yourself, you source, brief, hire and manage external production, editing and post-production agencies and small crews, holding them to one consistent creative standard.
Remove handoffs: When a shoot needs someone to point a camera, mic a subject, direct performance and support the edit, you step up. On location, you work as videographer and producer, sometimes leading sound and direction solo.
Set the visual bar high: You define what best-in-class looks like, develop a unique Nebius-owned storytelling look and feel, and experiment to find what’s next. Then you hold the bar as volume increases.
Build future capabilities: You keep a pipeline of customer stories moving through pre-production, production, post and versioning at the same time, across a global roster of customers. When the business is ready for a deeper customer marketing bench, you set the strategy for expanding high-quality creative through AI mechanisms and people.
How we’ll know it’s working
Success is measured on both pipeline and brand. You’ll set targets with us and report against them. Examples include reach of customer content beyond owned channels, the number of customers posting and amplifying their stories, Nebius share of voice, and content-influenced pipeline.
What to expect in the interview
Bring examples of work that earned real reach, not just work that shipped, with the results (views, reach, pickup). Be ready to walk us through an AI content workflow you built, end to end. We’ll ask how you think about outcomes in pipeline and brand terms.
Requirements

• Customer-hero craft: a portfolio of customer stories people actually choose to watch, across video, social, podcast and series, not just PDFs and case studies. Include work that earned real reach, not just work that shipped.
• Distribution: a track record of earned and partner / third-party distribution beyond owned channels (influencers, publications and media, customer-posted content you amplify, G2 and other third-party sources), with results to show in views, reach and pickup.
• Creative storytelling range: stories beyond the classic customer story, with a builder / technical cool factor. The test: would a builder follow your work on its own?
• AI-native content systems: you have built AI systems for content creation (for example, one interview repurposed into 15 assets, transcript to cutdowns to social cards, review and brand-voice checks) and can walk us through a workflow you built.
• 8+ years of progressive content leadership experience in a senior role at a B2B company, leading or building a creative, content or production team.
• A track record of building brands and pipeline through content and campaign creative, tracking results and improving creative outcomes to hit goals.
• Hands-on experience filming, directing and editing, including true documentary or observational shooting, not only studio or talking-head interviews.
• Technical credibility: a portfolio of AI-native or developer-facing content where the audience is builders, and the comfort to interview AI directors and chief researchers at that level.
• Comfort operating with very little direction and a lot of ambiguity, and the judgment to make the call anyway.
• Taste: an eye for what makes a story worth watching, and the confidence to say no to a shot, script or edit that doesn’t meet the bar.
• Experience hiring, briefing and managing external agencies or freelance crews.
• Willingness to travel frequently and shoot on short notice.

Bonus:

• Experience scaling a one-person creative function into a small team that works through agencies.
• Sound design, color grading or motion graphics skills you can bring to an edit yourself.
• A network of production and editing talent you’d bring with you.
• Experience building customer advocacy or reference-style content.
• Prior experience at a fast-growing infrastructure, cloud or AI company.
  

Competencies

• Cross-functional player/coach: As comfortable directing others as you are picking up the camera and cutting the edit yourself.
• End-to-end athlete: Moves fluidly between filming, sound, directing and rough cutting without waiting for a handoff.
• Taste-maker: Has a clear point of view on what’s good, and the nerve to defend it under deadline pressure.
• Builder: Comfortable creating a workflow, an AI content engine, an agency bench and a quality bar from nothing.
• Thrives in ambiguity: Doesn’t wait for a brief. Writes the brief, rallies a team around the vision and delivers against it.
• Startup speed, global scale: Moves like a startup across time zones without slowing down.
• Generous collaborator: Brings out the best in producers, editors and agency partners rather than doing their jobs for them. Looks good when they look good.
• Outcome thinker: Defines success in pipeline and brand terms before the shoot, distributes for reach beyond owned channels, and reports on both. 

Compensation 

We offer competitive salaries, plus bonus, and equity based on your experience.  Title and compensation will be determined based on the candidate’s experience and qualifications.

Key employee benefits in the US:

• Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.
• 401(k) plan: Up to 4% company match with immediate vesting.
• Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
• Remote work reimbursement: Up to $85/month for mobile and internet.
• Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.