Senior Manager, CRM - Email/SMS

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission! 

About the Role

We are seeking a strategic and data-driven Senior CRM Manager to join our dynamic team. In this role, you will leverage advanced analytics to optimize our email and SMS campaigns, driving customer engagement, retention, and lifetime value. You will play a key role in developing data-informed strategies, segmenting audiences, and continuously refining our CRM initiatives through performance insights and experimentation.

Our marketing team embraces a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and of course Taco Tuesday!

Responsibilities

• Develop, execute, and monitor email and SMS campaigns
• Analyze campaign performance and provide actionable insights
• Segment customer lists and target specific audiences effectively
• Assist in creating engaging and personalized content for email and SMS communications
• Utilize data to drive decision-making and optimize marketing strategies

Qualifications

• 5+ years of experience with ecommerce and/or D2C marketing channels
• Strong analytical skills with proficiency in SQL, Excel, and statistical analysis
• Experience running A/B tests
• Familiarity with CRM systems is a plus, but not necessary
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• High attention to detail and a problem-solving mindset
• Independent self-starter with a "get it done" mindset
• Bachelor's degree in Marketing, Business, Statistics, Economics or a related field preferred

What We Offer

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.