At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Creators & Experientials Lead to grow the WHOOP brand by building, managing, and activating a network of authentic ambassadors and creators who embody WHOOP and communicate its values through engaging social content. Reporting to the Creators & Experientials Senior Manager, this role supports local marketing efforts tied to WHOOP Talent and Creator strategy. In addition, this role is responsible for managing day-to-day creator operations across North America and plays a key role in leading on-the-ground brand experiences at WHOOP HQ.
RESPONSIBILITIES:
- Execute the day-to-day Talent and Ambassador marketing strategy across the region, including maintaining clear and consistent communication, briefing key content moments, and seeding emerging talent.
Manage and grow the Ambassador program by building strong relationships while proactively identifying and onboarding new talent and creators.
Oversee day-to-day creator operations across North America, ensuring alignment with brand priorities and regional objectives.
Develop and execute Ambassador contract proposals and renewals based on performance against defined KPIs.
Regularly report on regional performance, including commercial and social KPIs, highlighting standout moments and providing actionable insights and recommendations.
Collaborate cross-functionally with WHOOP teams, acting as the voice of the market for the region.
Support the localization and adaptation of WHOOP campaigns across paid and owned media within the region.
Manage a structured calendar of WHOOP campaigns, brand activations, and ongoing talent activity.
Act as a primary point of contact for local media, content, and partnership opportunities.
Lead the programming and day-to-day management of the WHOOP HQ experiential space, including bringing together local communities, hosting athlete seminars, and creating impactful in-person brand experiences.
QUALIFICATIONS:
2+ years of influencer marketing experience.
Strong understanding of the local social media landscape, commercial environment, and competitive landscape.
Demonstrated problem-solving skills with the ability to identify opportunities and drive continuous improvement.
Ability to balance strategic thinking with effective prioritization and execution of day-to-day initiatives.
Adaptable and able to thrive in a dynamic, fast-moving environment.
Experience building and maintaining strong relationships with talent, management agencies, and key stakeholders.
Self-motivated, collaborative, and comfortable operating in environments with constant change.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
WHOOP Boston, Massachusetts, USA Office
1 Kenmore Sq, Boston, MA, United States, 02215
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